Honda Korea has newly appointed psychiatrist and television personality Yang Jae-jin and lawyer Lim Yun-seon as the ambassadors for the All-New Accord Hybrid. They will promote the appeal of the All-New Accord Hybrid across their fields of expertise as well as the broadcast area, and they are expected to participate in various promotional marketing activities organized by Honda Korea.
Dr. Yang Jae-jin currently serves as the director of Mind Cafe Psychiatric Clinic and has appeared on several TV programs such as tvN’s ‘Accidental Adults’, SBS’s ‘Same Bed, Different Dreams’, and Channel A’s ‘Doctor Zhivago’, gaining popularity with his extensive expertise and eloquence. He actively communicates with the public through his popular YouTube channel ‘Yangbro’s Mental World’, which has 620,000 subscribers.
Lawyer Lim Yun-seon is currently affiliated with the law firm Min and gained recognition for her exceptional speaking skills and leadership after appearing on tvN’s ‘The Genius’. She has also participated in numerous current affairs and entertainment programs such as KBS1’s ‘Historical Journal That Day’, TV Chosun’s ‘Strong Opponents’, and SBS Biz’s ‘Lim Yun-seon’s Blueberry’, gaining much popularity.
CEO Lee Ji-hong of Honda Korea remarked, “Dr. Yang and lawyer Lim represent various appealing aspects of professional careers, including their ventures into the broadcast field, and I expect their intellectual and sophisticated images to effectively represent the All-New Accord Hybrid, which has been adored for the past 50 years.”
The All-New Accord Hybrid was launched last November as a completely redesigned 11th generation model. It features a newly revamped design and a dynamic performance enhanced by a 4th generation dual-motor hybrid system, providing a sporty driving experience. It is equipped with numerous user-oriented premium convenience specifications and boasts class-leading safety features, including enhanced Honda SENSING and an advanced 10-airbag system.
Meanwhile, as part of the ‘Honda Ambassador Program’, Honda Korea actively selects various personalities as ambassadors for different vehicle models, including actor Song Jin-woo, LG Twins player Oh Ji-hwan, and KLPGA pro Jeong Yun-ji, and continues an active promotional marketing effort.
Yang Jin-seong daedusj@autodiary.kr