BMW Korea has announced that it will sponsor its key models for the SBS drama ‘Chaebol X Detective’.
‘Chaebol X Detective’ is an action investigation drama featuring a naive third-generation chaebol who becomes a detective. The story depicts a comical yet refreshing setup where ‘the chaebol, who bets his life on playing, and the detective, who risks everything to catch criminals, conduct an unprecedented collaborative investigation.’ It has received positive reviews since its premiere due to compelling twists and engaging storylines. The role of the naive chaebol Jin Isu is played by actor Ahn Bo-hyun, while actor Park Ji-hyun plays the role of Lee Kang-hyun, the team leader of the Gangha police’s crime unit.
BMW Korea is providing its representative models for the drama, presenting vehicles aligned with the unique personalities and preferences of each character, showcasing BMW’s distinct brand allure to the audience.
For the protagonist, the youngest son of Hansu Group and a third-generation chaebol Jin Isu, BMW Korea supports the ultra-high-performance SAV, the new XM. The new XM is the first electrified model featuring a plug-in hybrid within BMW M’s high-performance lineup, achieving a combined maximum output of 653 horsepower through its M hybrid drive system and offering a futuristic and luxurious design that delivers unparalleled sensations. Its overwhelming appearance and powerful driving performance synergize with the character of the protagonist, exuding strength and exhilarating charm.
Additionally, the luxurious flagship sedans, the new 7 Series and the i7 Individual Two-Tone model, feature prominently as vehicles belonging to major characters such as Hansu Group Vice Chairman Jin Seung-joo and Chairman Jin Myung-cheol. The dominating presence of the new 7 Series and the i7 emphasizes the dignified atmosphere and luxurious sensibility of the characters, captivating the audience’s attention.
Moreover, BMW Korea will inject vitality into the drama by supporting other dynamic vehicles, including the high-performance luxury sports car ‘M850i Gran Coupe’, the open-top variant of the ultra-high-performance coupe M4 ‘M4 Competition Convertible’, and the super sports motorcycle ‘S 1000 RR’, all of which blend sporty design with thrilling driving experiences.
This vehicle sponsorship marks the beginning of various marketing activities from BMW Korea this year, aiming to convey the appeal of its key models and brand while expanding connections with customers.
Lee Sang-jin daedusj@autodiary.kr