BMW Korea is conducting an exclusive test drive event for the latest luxury class models at official BMW showrooms nationwide from December 10 to January 21.
This event, taking place at 24 official BMW showrooms, has been planned to provide an opportunity to widely experience and test drive BMW’s latest luxury class models, including the new flagship sedan, the New 7 Series and i7, as well as the high-performance SAV, the New XM.
The test drive events will sequentially take place on weekends starting with the Ilsan and Suwon showrooms on the 10th; followed by the Suncheon and Daechi showrooms on the 15th; the Jeonju and Samsung showrooms on the 16th; the Gwangju and Yongsan showrooms on the 17th; and the Cheonan and Hannam showrooms on the 22nd.
Customers can experience luxury class models through varied test drive courses arranged at each showroom and receive professional explanations, along with the possibility of purchase consultations.
Throughout the event, various experience programs for visitors will also be held at each showroom. These include scent sampling and miniature perfume giveaways from the Italian luxury perfume brand ‘Acqua di Parma’, as well as a program to create your own leather shoehorn engraved with initials. Additionally, participants in the test drive event will receive a special gift.
In-gwang Jin, daedusj@autodiary.kr