GNB Automobile, the official dealership for Volkswagen in the Daegu/North Gyeongsang region, successfully held a special year-end fan signing event with Samsung Lions player Gu Ja-wook on the 3rd of December.
This signing event, the second held this year after the one in March, saw participation from over 100 Volkswagen customers and fans of the Samsung Lions. The event featured a social media hashtag authentication event, and all attendees received a small commemorative gift. Lucky event winners will receive a baseball bat signed by Gu Ja-wook and various baseball merchandise, with announcements set to be made individually in January 2024.
At the event, a display area showcasing the best-selling SUV, the Tiguan Allspace, was also created. With over 70,000 units sold, the Tiguan is the only model among imported SUVs in South Korea to reach such a milestone. Enhanced with a third-row seat, this family SUV was a highlight, allowing attendees to experience the various features of the Tiguan Allspace firsthand.
Gu Ja-wook, who recently won the KBO Golden Glove award for outfielders, marking his second Golden Glove in his career, has been in a partnership with GNB Automobile since 2022. Since April, he has been supporting the Volkswagen premium flagship SUV, the Touareg, conveying the strong image and charm associated with the Volkswagen brand.
Expressing his thoughts, Gu Ja-wook said, “It was a meaningful time to communicate closely with local fans at this Volkswagen exhibition rather than the stadium during the year-end.” He added, “I hope to continue connecting with many fans in the future through my special partnership with GNB Automobile.”
Kim Sung-jun, the CEO of GNB Automobile, expressed gratitude to all customers and fans who showed their passion by arriving early despite the cold weather, stating, “We will continue to create various opportunities to strengthen our valuable relationships with our customers.”
Meanwhile, GNB Automobile, the official Volkswagen dealer in the Daegu/North Gyeongsang region, currently manages a total of three service centers in addition to two showrooms—one in Daegu and one in Pohang.
Lee Sang-jin daedusj@autodiary.kr