JLR Korea is opening the first dedicated Range Rover exhibition space, known as the Range Rover Boutique, in Starfield Hanam.
The Range Rover Boutique is located on the second floor of Starfield Hanam, which hosts numerous global luxury brands, and offers an experience that goes beyond simple vehicle purchases. JLR Korea aims to enhance the customer experience through this boutique, strengthening the connection between customer lifestyles and the modern luxury that Range Rover embodies.
At this special Range Rover Boutique designed with a modern luxury ambiance, customers can experience the entire lineup of Range Rovers through carefully selected programs. The Range Rover Boutique features a unique layout that reflects the brand’s modernist design philosophy, enhanced by a sleek, minimalistic atmosphere that highlights the displayed Range Rover models with elements of Korean sensibility.
The Range Rover Boutique is a space designed to offer customers an emotional connection and a more intimate, memorable experience beyond a traditional car showroom. Through exclusive programs ranging from a barista bar with streamlined alcoves to personalized one-on-one brand tours with product experts, it aims to enhance the customer journey.
Robin Colgan, Managing Director of JLR Korea, expressed, “We are very pleased to open the first Range Rover Boutique in Korea. This new boutique will be a space where we can closely communicate and strengthen relationships with our customers, offering them opportunities to experience and resonate with the values that Range Rover holds through high-quality services.”
Since 1970, Range Rover has been one of the world’s leading luxury brands, known for its originality and pioneering design. Range Rover continuously presents the ultimate modern luxury by combining exceptional elegance with unrivaled performance.
The Range Rover Boutique will be operated by British Auto, JLR’s official retailer. British Auto operates the largest integrated showroom and service center in the southwestern part of Seoul, as well as showrooms and service centers in Pyeongchon and Dongdaemun.
Lee Sang-jin daedusj@autodiary.kr