Audi Korea announced that it will be accepting participants for the ‘2024 Audi Ice Experience Finland’, which takes place in the Muonio region of Finland from January 27 to 30, 2024, starting from October 11 on a first-come, first-served basis.
The ‘2024 Audi Ice Experience Finland’ event will take place in the Muonio region, located 200 km beyond the Arctic Circle, where endless snowy landscapes await. Participants will have the opportunity to experience dynamic driving with Audi’s high-performance model, the ‘Audi RS 4 Avant’.
The circuit driving on a 7 km frozen lake offers the pure joy of driving, and participants will have the chance to directly experience Audi’s full-time all-wheel drive quattro technology, which delivers stable driving performance even on extreme road conditions like icy surfaces.
This winter event, representing Audi’s winter season, features instructors from the Audi Quattro Driving School who provide intensive training on safe ice driving. Training programs will include zig-zag slaloms, corner braking techniques, diverse handling courses, and ice circuit driving. Additionally, there are also exciting activities planned for participants, such as snow scooter tours and Finnish sauna experiences.
Since first introducing full-time all-wheel drive quattro to the public at the 1980 Geneva Motor Show, Audi has been offering customers a variety of quattro driving experiences through the Audi Quattro Driving Experience since 1981. With over 800 events held worldwide, the Audi Quattro Driving Experience has become a representative customer experience event of Audi, attracting over 14,500 participants annually.
Registration for the ‘2024 Audi Ice Experience Finland’ opens on October 11 and can be done on a first-come, first-served basis at your nearest Audi showroom or through the ‘2024 Audi Ice Experience Finland’ website. (Website link: https://www.audi.co.kr/kr/web/ko/finland-experience.html) The participation fee is approximately 5.2 million KRW (excluding round-trip airfare and subject to currency fluctuations), and for more details, inquiries can be made through Audi Korea’s official website or Audi Customer Support Center.
Contact: Lee Sang-jin daedusj@autodiary.kr