The Bentley Motors Korea luxury grand touring flagship sedan, the Flying Spur, has crossed a cumulative sales milestone of 2,000 units, opening a new horizon in the luxury sedan market.
Since the launch of the first-generation model in 2006, a total of 2,064 units have been sold by September this year. The Flying Spur is the only model in the high-end luxury sedan category that has surpassed 2,000 units sold in Korea.
The Bentley Flying Spur combines supreme luxury with the brand’s unique dynamism; it was the first model introduced when the Bentley brand debuted in the Korean market in 2006. Notably, this model accounts for 46.4% of Bentley’s total sales in Korea, making it the most beloved Bentley model in the market.
The Flying Spur stands for Bentley’s uncompromising perfectionism, striving for top quality and performance in every aspect, from its elegant and dynamic design to its exquisite craftsmanship, and powerful performance based on motorsport heritage. This has helped it maintain a long-standing love among Korean customers.
The Flying Spur recorded a top speed of 314 km/h when the first-generation model was launched, setting a standard for grand touring sedans that combine luxury and elegance. This unique identity has been carried through to the current third-generation model, cementing its status as an exceptional luxury grand touring sedan that can satisfy both long-distance journeys and VIP transportation needs.
In September, the Bentley Flying Spur Azure and Flying Spur S were officially launched in the Korean market, highlighting Bentley’s unique elegance and dynamism while introducing customers to the diverse charms and emotions of the Flying Spur.
Bentley’s official dealer, Bentley Seoul, is running the ‘Yours sincerely, Bentley’ campaign until December to celebrate the milestone of 2,000 Flying Spur units sold. This campaign has been set up to express gratitude to Korean customers for their strong support of Bentley and the Flying Spur.
During the campaign period, customers visiting Bentley showrooms to make new contracts will receive attractive benefits, including a 5-year warranty and maintenance service, competitive financial products through Bentley Financial Services, a 1-year new car exchange, and 3 years exemption from personal liability. Additionally, customers who visit the showroom for vehicle purchase consultations will receive a gift. More details can be confirmed through the Bentley boutiques in Seoul, Busan, and Daegu.
Christian Schlick, Managing Director of Bentley Motors Korea, expressed gratitude for the great love shown by Korean customers towards the Flying Spur, which has established its unique presence in the luxury sedan market with supreme elegance and dynamism. He added, “We hope many potential customers will participate in this campaign prepared as a thank-you for their support, and Bentley Motors Korea will continue to offer prestigious products and services that meet the high expectations of Korean customers.”
Lee Sang-Jin daedusj@autodiary.kr