The official importer of INEOS Automotive, Chabot Motors, opened the INEOS Grenadier showroom and service center on the 4th of this month in Seongsu-dong, Seoul. ‘INEOS Grenadier Seoul’ boasts excellent accessibility, located just 300 meters from Seongsu Station. The facility spans 1,446.9 square meters (about 438 pyeong) with a three-story building covering a total area of 1,342.7 square meters (approximately 407 pyeong), housing a vehicle showroom, community lounge, offices, and a service center with six work bays and two paint booths.
‘INEOS Grenadier Seoul’ provides a brand experience characterized by the harmonious combination of British design and German engineering. The internal and external displays at INEOS Grenadier Seoul reflect the brand’s philosophy. It maintains the true identity of a modern off-roader while applying a clear and intuitive design, which helps build long-term positive customer relationships.
The interior of ‘INEOS Grenadier Seoul’ consists of spaces reminiscent of a clubhouse, studio, and atelier, showcasing the functional, straightforward, and honest nature of the Grenadier brand. Natural materials such as wood, metal, black steel, and saddle leather are applied throughout, conveying Grenadier’s clear purpose and authenticity. These unique materials not only feature remarkable durability but also create a comfortable conversational atmosphere.
The interior ceiling features a naturally exposed black finish that is well-known in Seongsu, while the floor is completed with a neutral-toned resin finish, creating an ambiance that embodies the authenticity of materials. The ‘headlight halo’, reminiscent of a glowing ring positioned above the display vehicles, emphasizes the presence of the Grenadier’s headlight design. The wall formations reflect the Grenadier’s intuitive character and analog design elements, delivering messages related to its 800mm wading capability in natural environments like rivers, seas, and lakes.
The unique character of the Grenadier is also applied to the specification board, inspired by durable military-grade clipboards for providing technical information. In everyday use, it can be directly hung on the utility rail mounted on the Grenadier’s side or carried around when necessary. Other notable aspects include a multifunctional standalone reception table, command bench, partially leather-finished gear/clothing unit, and a drive tour guide map introducing Grenadier’s adventurous character and nearby off-road facilities. There are also digital displays that visually implement various options, parts, and accessories that customers desire, alongside showing off-road routes.
The second-floor community lounge offers a comfortable atmosphere where customers can experience the Grenadier brand through images, videos, and totems. It will also support Grenadier club community activities and host off-road expert classes for customers.
Visitors to ‘INEOS Grenadier Seoul’ can receive detailed information about Grenadier vehicles, options, accessories, and the brand in general from ‘Product Experts’. They can also gather more information on ongoing preorders and future contracts. The ‘Product Expert’ program can be arranged via phone or online reservation (Contact number: 1551-8943, https://naver.me/G2ViLjhK).
Jang Jin-Sung daedusj@autodiary.kr