Mercedes-Benz Korea will host the EQ Wonderland event from Friday, September 25 to Sunday, September 27, allowing attendees to experience the pure electric vehicle lineup from Mercedes-Benz and engage in hands-on electric vehicle technology experiences at KINTEX in Ilsan.
EQ Wonderland is a groundbreaking event in Korea, marking the country’s first pure electric vehicle theme park. It offers not only test drives of all the currently available fully electric vehicles from Mercedes-Benz but also special experience programs and events related to electric cars, all in one location, providing a unique chance for new experiences and a weekend outing.
Through EQ Wonderland, Mercedes-Benz Korea will offer various programs, including electric slalom and on-road driving experiences, science and engineering classes in collaboration with popular YouTube channel ‘Geekble,’ and an experience of Dolby Atmos sound installed in the EQE SUV and EQS. These initiatives aim to enhance participants’ understanding of electric vehicles while allowing them to enjoy a memorable hands-on experience with the pure electric cars.
Notably, Mercedes-Benz Korea will also create activity zones for children and conduct carbon-neutral lecture experiences led by professional instructors, making it a family-friendly outing. Additionally, there will be displays of outdoor camping equipment from the Danish brand Nordisk, along with popular food vendors such as Noted Donuts, Clap Pizza, and Downtowner Hotdogs, adding to the fun of the weekend outing.
Moreover, indoor experience zones will feature the ‘EQB Trunk Challenge Zone’ to experience electric vehicle cargo space, the ‘EQE Activity Zone’ that simulates energy recuperation modes of Mercedes-Benz electric cars through bicycle pedals, and the ‘Mercedes-AMG EQ’ zone that provides a sporty experience through the sounds of AMG electric vehicles. Participants can also experience an indoor off-road session in the ‘EQE SUV, EQS SUV Indoor Off-Road Experience Zone’ alongside professional instructors.
Killian Tellen, Vice President of Product, Marketing, and Digital Business at Mercedes-Benz Korea, stated, “EQ Wonderland offers a unique opportunity to experience Mercedes-Benz’s compelling electric vehicle lineup in a special way that meets customers’ diverse needs. We hope many people will visit with their loved ones to enjoy this special weekend outing filled with test drives and programs that enhance brand sentiment.”
Entrance tickets for EQ Wonderland are available for 4,900 KRW per person through Naver pre-reservation or on-site at the event. All attendees will receive a Noted Donuts coupon upon ticket purchase. For more information about EQ Wonderland and reservation details, please check the official social media channels of Mercedes-Benz Korea and the ‘EQ Wonderland’ Naver reservation site.
Lee Sang-jin daedusj@autodiary.kr