Aston Martin is set to participate in the Monterey Car Week, taking place from the 18th to the 20th, to celebrate its 110th anniversary. During this event held at Pebble Beach, California, the company will unveil a new sports car model for the first time in the world. Additionally, the recently launched ‘Valhalla’ will be showcased in the North American market for the first time.
The Valhalla promises the ultimate instinctive driving experience. As the only sports car equipped with a front-engine V12 and a manual transmission, it is sure to satisfy automotive enthusiasts while boasting top-tier specifications. This special edition will be unveiled at the Aston Martin Club 1913, the brand’s exclusive clubhouse, for the motorsports event ‘The Quail’ taking place on the 18th. Furthermore, the newly unveiled model and the DBX707 will be displayed at this location before moving to Pebble Beach.
The DBX707 is an unparalleled SUV that occupies the pinnacle of its segment with explosive performance, unmatched dynamism, distinctive style, and absolute luxury, providing a sports car-like feel despite being an SUV. Boasting rich personality and attractive performance, the DBX707 is the ultimate SUV in every aspect.
For the world-renowned automotive event, Monterey Car Week, Aston Martin Club 1913 will be specially offered as the accommodation location for guests, providing stunning views of Stillwater Cove from the 18th fairway of Pebble Beach Golf Links. Along with luxurious hospitality, this clubhouse will showcase new Aston Martin models such as the Valhalla, DB12, DBX707, and the F1 race car AMR23.
The DB12, the world’s first super tourer, is the first model in Aston Martin’s next-generation sports car lineup. With remarkable advancements in sportiness and dynamic performance, the DB12 defines a new category as the latest model in the legendary DB series. The DB12 delivers exceptional sophistication, cutting-edge technology, luxury, and exhilarating driving experience worthy of its super tourer status.
Aston Martin Club 1913 features a ‘Q by Aston Martin’ studio, offering bespoke services with the help of brand experts to create a unique Aston Martin vehicle tailored to individual preferences. Guests will also have the opportunity for exclusive test drives of the newly launched Aston Martin DB12 and the critically acclaimed fastest luxury SUV, the DBX707.
This clubhouse will also provide a VR technology experience for owners of the Valhalla, Aston Martin’s first hybrid supercar. Invited owners will be among the first to experience the astonishingly intricate ‘Aston Martin Valhalla VR Experience’ within a meticulously designed environment.
The Valhalla is a dynamic vehicle designed to foster a seamless and immersive connection between the driver and the car. This perfect driver-centered experience is developed in collaboration with ZeroLight and is made feasible by NVIDIA’s CloudXR technology, starting from the specification-defining stage.
By wearing a completely wireless VR headset, one can explore Valhalla’s extremely detailed digital twin within a captivating 3D environment. Aston Martin is the first in the industry to utilize CloudXR technology, allowing Valhalla customers to virtually sit inside the car while selecting interior specifications and walking around it to choose exterior options.
Renato Bisignani, Aston Martin’s Global Marketing and Communications Officer, stated, “Pebble Beach has always been one of the most important events of the year, but this year is particularly significant as we present a new model for the first time in the world, celebrating the brand’s 110th anniversary.”
He continued, “We aim to commemorate the new models joining Aston Martin’s portfolio while providing a glimpse into the future by transcending the limits of digital technology. The immersive VR experience takes customers into the driver’s seat of the Valhalla, helping them gain a better understanding of this uniquely driver-centric model with outstanding performance.”
Aston Martin is having a landmark year as it celebrates its 110th anniversary. Amidst substantial interest, the company unveiled the DB12, the first model in its next-generation sports car line, and presented the Valhalla, a special limited edition model designed to offer a pure driving experience with only 110 units produced in honor of the anniversary.
In conclusion, if you want to explore the latest in luxury automotive innovations and experience exceptional technologies, Aston Martin’s upcoming presentations are definitely an event not to be missed!
Lee Sang-jin daedusj@autodiary.kr