Volvo Korea has opened a newly expanded and relocated showroom and service center in Daejeon to strengthen customer engagement and provide differentiated services.
The Volvo Daejeon showroom, operated by official dealer H Motors, first opened in 2010 and has been offering extensive services to customers in Daejeon and the central region. In response to the increasing sales each year, the decision was made to expand and relocate the showroom and service center to quickly accommodate the service demands of central region customers.
The newly expanded Volvo Daejeon showroom and service center features a total floor area of 6,140.4㎡ (approximately 1,857 pyeong), encompassing 5 floors (3 above ground and 2 below) with a customer parking area that can accommodate up to 34 vehicles at a time. For the first time in Daejeon, an accident repair facility has been introduced, allowing for general repairs of up to 1,000 vehicles monthly across 11 work bays and up to 150 accident repairs monthly. Moreover, through the ‘Volvo Personal Dedicated Service,’ where technicians are matched with customers on a one-on-one basis, clients can receive fast and precise services.
Additionally, to provide customers visiting the showroom and service center with a Swedish premium service experience, a premium customer lounge has been set up where they can enjoy OTT services and massages while waiting for their vehicle maintenance.
To celebrate the grand opening of the expanded showroom and service center, Volvo Korea is conducting a variety of promotions for customers. Every customer who visits the showroom will receive a premium towel set, and those who make a contract will receive a Volvo fabric folding box. Notably, contract customers will have the chance to win prizes such as massage chairs and wine cellars through a lottery event.
Customers visiting the service center will be gifted items from the Pick by Volvo line, such as tumblers and picnic mats, while customers undergoing accident repairs will receive offers including Volvo wagons, golf bags, and air conditioning deodorizing services. Lastly, customers who post feedback about their visit to the Daejeon showroom or service center on social media will receive a keyring as a gift (while supplies last).
Song Kyung-ran, Executive Director of Customer Service at Volvo Korea, stated, “We have expanded and relocated the Daejeon showroom and service center to provide our customers in the region with a Swedish premium service unique to Volvo. We will continue to make proactive investments and expand our service network to maintain our top position in customer satisfaction.”
Meanwhile, with consistent sales growth, Volvo Korea plans to expand its service network through a significant investment of 111 billion won this year. In addition, to ensure a differentiated customer-centric service, they will continue the ‘Volvo Customer Evaluation Group’ initiative, which was introduced this year, to assess services from the customer’s perspective.
Lee Sang-jin daedusj@autodiary.kr