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BMW Korea Launches New ‘Joy Square’ Program for Customers

BMW Korea launches the ‘BMW Joy Square’ program, offering benefits to owners within the BMW Excellence Club when they recommend a vehicle purchase to acquaintances.

The BMW Excellence Club is a membership service exclusively for customers who purchase luxury models such as the 7 Series, 8 Series, and X7. This program was designed to provide unique benefits to both existing and new customers, enhancing loyalty to the BMW brand.

Through the BMW Joy Square, Excellence Club members who recommend new buyers of the BMW New 7 Series will receive 300,000 BMW Coins. Referring individuals can earn up to 2.4 million Coins in total by referring up to 8 times within 3 years after vehicle delivery, and the awarded BMW Coins can be used like cash at official BMW service centers or the BMW lifestyle platform ‘BMW Vantage’ app.

Benefits will apply when a new customer purchases one of four models including the New 740i sDrive, New 740d xDrive, New 750e xDrive, and New i7 xDrive60, and they may be added to or altered later.

For more details, you can check with the BMW Excellence Club customer service (080-760-7777) or the BMW Vantage app.

By Lee Sang-jin daedusj@autodiary.kr

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