Renault Korea will present the second update of this year for the integrated customer experience program ‘Renault Experience’ called ‘Value Up’, starting in September.
Renault Experience aims to enhance customer satisfaction by continuously updating products, technologies, and customer services while providing opportunities for test drives and both online and offline product interactions.
Through this Renault Experience, Renault Korea plans to upgrade key volume models such as the XM3 and QM6 according to the Value Up theme, enhancing their competitiveness in terms of product offerings.
The coupe SUV XM3 will be upgraded to the 2024 model with a new E-TECH design package that highlights the Electric Gold color, capturing the attention of hybrid-preference customers. Additionally, a new Inspire trim will be added to the 1.6 GTe model, which boasts the highest sales in the XM3 lineup, providing abundant convenience features based on high cost-performance. Furthermore, the 2024 XM3 will see enhanced design details and the introduction of advanced features such as a 360-degree around-view monitor.
At the heart of the product Value Up initiative is the QM6, which will undergo a significant restructuring of its trim configurations to maximize perceived cost-performance for consumers. A new 2-seater SUV called QM6 Quest will also be introduced, featuring under-floor storage space by utilizing the lower section of the second row, enhancing space usability.
Moreover, all models, including the XM3, QM6, and SM6, will be equipped with efficient ultra-fine dust filters, and LED door spot lamps will also be added. The LED door spot lamps illuminate modern patterns that harmonize with the model names at the bottom of the doors when the driver’s and passenger’s doors are opened, providing convenience during nighttime entry and exit.
The Value Up initiative through Renault Experience encompasses connectivity, customer service, and the digital domain. The connectivity service will expand to allow vehicle status and location checks, as well as remote locking and starting via smartwatches.
In-car payment services, enabling customers to order and pay for food and beverages from within the vehicle, will also be improved for greater convenience. Additionally, Renault Korea plans to introduce new customer services aimed at exceeding customer satisfaction after seven consecutive years of leading AS customer satisfaction and will launch new web 3.0 campaigns to expand digital mobility experiences.
Along with this, Renault Korea will conduct the ‘Renault City Roadshow’ in five cities nationwide until October 9, allowing customers to directly experience the enhanced products and services introduced through Renault Experience. The Renault City Roadshow will take place from September 1 to September 3 near the Korea Press Center by Seoul City Hall, from September 7 to 10 at the outdoor plaza of the Gwangju Biennale Exhibition Hall, from September 13 to 17 at the outdoor plaza of the Galleria Department Store in Daejeon, from September 20 to 24 near the Lotte Premium Outlet in Giheung Pet Park, and from October 5 to 9 at the Lotte Premium Outlet in Gimhae Gaya Square.
Customers visiting the Renault City Roadshow during the event period can participate in various programs, including test drives of all Renault Korea models, experiencing the newly applied smartwatch app, and purchase consultations through prior registration or on-site sign-ups. Interested customers can preregister for test drives on the event page of the Renault Korea website. Customers who preregister for test drives and those participating in the on-site mobile roulette event will receive various prizes, such as smartwatches, portable wireless vacuum cleaners, and Renault City Roadshow photo booth vouchers.
Stéphane Deblaize, CEO of Renault Korea, explained, “Renault Experience is a journey towards higher customer satisfaction that Renault Korea embarks on together with its customers,” adding that, “We aimed to offer our unique value to customers at all touchpoints where Renault Korea interacts with them through products, connectivity, and services, supported by the establishment of a professional sales and marketing organization.”
Lee Sang-jin daedusj@autodiary.kr