SoCar has appointed Jun-Hyung Jo, former head of the BX team at SPC Samlip, as their new Chief Marketing Officer.
New CMO Jun-Hyung Jo has built up extensive branding expertise as a brand strategy consultant and brand manager for Cyworld and Homeplus, and has led a wide range of branding and marketing activities, including being the marketing director for TOMS Korea, which donates a pair of shoes for every pair sold, as well as for major commerce platforms and well-known restaurant franchises.
He executed campaigns such as the ‘SamLip Hop’ campaign with popular figures like Yoo Jae-Seok and Park Bo-Gum, and the ‘Bread Sister’ campaign with national athlete Kim Yeon-Koung. Notably, he led the ‘Pokemon Bread’ campaign that became a nationwide sensation last year, which even caused ‘open-run’ frenzy across the country.
He has also gained recognition for his talents by winning awards in prestigious international and domestic advertising festivals, including the Cannes Lions Grand Prix, the Korean Advertising Awards, and the Seoul Video Advertising Festival.
With this new hire, SoCar expects that CMO Jun-Hyung Jo will enhance the ‘SoCar brand experience’ that connects online and offline, improving user satisfaction and significantly contributing to the company’s growth as a beloved brand.
CMO Jun-Hyung Jo expressed, “I am confident that I have gained a deep understanding of various industries and the lives of many people. I will apply all my efforts into making SoCar a ‘national mobility brand’ by allowing fans to experience the brand message in every form, whether through advertising, content, design, or events, and innovate mobility through O4O (Online for Offline).”
Lee Sang-Jin daedusj@autodiary.kr