Han Sung Motor, the official dealer of Mercedes-Benz, has established a partnership with Chosun Palace in Seoul Gangnam, a luxury collection hotel, to offer special services that convey the luxury values of the Mercedes-Maybach brand.
With a commitment to providing ‘premium’ value at every customer touchpoint, Han Sung Motor has prepared a special service exclusive to customers who repurchase a Mercedes-Maybach from Han Sung Motor and guests at Chosun Palace.
Han Sung Motor’s Mercedes-Maybach customers will receive premium experiences at Chosun Palace, while Chosun Palace guests will be offered luxury experiences with Mercedes-Maybach.
Until the end of this year, customers who repurchase a Mercedes-Maybach from Han Sung Motor will enjoy the ‘Han Sung Motor Maybach Exclusive Journey’ service, which includes a one-night stay in the Masters Junior Suite at Chosun Palace Seoul Gangnam, a welcome champagne and macarons exclusive to Han Sung Motor customers, breakfast buffet access at the 24th-floor Constance, and wine and charcuterie access at the 1914 Lounge & Bar.
Chosun Palace guests will be introduced to the brand’s luxury values through an exhibition of the Mercedes-Maybach GLS600 4MATIC and the Mercedes-Maybach S680 4MATIC 100th Anniversary Edition set up at the Palace Gate on the basement level. Among these, the Maybach GLS600 4MATIC will be provided as a concierge vehicle for guests staying in certain suites at Chosun Palace.
Han Sung Motor is providing services and benefits that allow Mercedes-Maybach customers to experience ‘premium’ value. The Service Center in Seongdong, the largest for the Mercedes-Benz brand, also includes the only lift in Korea capable of servicing the Mercedes-Maybach Pullman, measuring nearly 6,515mm in length and 4,418mm in wheelbase, along with a dedicated work bay for Maybach.
Additionally, to deliver more special brand values to customers of the top-tier vehicle, the ‘Mercedes-Maybach,’ Han Sung Motor is offering differentiated benefits unique to them. Through collaborations with high-end hotels and luxury brands, they aim to propose an upscale lifestyle that goes beyond automobiles, alongside plans to upgrade customer convenience services such as premium events like Mercedes-Maybach Pro-Am golf outings and exclusive customer center services.
Wolf Ausprung, CEO of Han Sung Motor, stated, “This campaign was planned to convey the brand value that combines the top luxury vehicle Mercedes-Maybach, Chosun Palace, and Han Sung Motor’s ‘premium’ value to our customers,” and added, “Starting with this partnership, Han Sung Motor plans to operate various campaigns for not only premium value but also special customer experiences.”
Jin Lee, daedusj@autodiary.kr