Stellantis Korea has revamped the Daegu Peugeot showroom, applying the latest Peugeot brand emblem and attractive design themes to enhance its sales network in the Daegu-Gyeongbuk region.
The Daegu Peugeot showroom is located in the Suseong District, known for its imported car street (44 Dongdaegu-ro, Suseong-gu, Daegu). It is strategically positioned between Suseongmo Station and Hwanggeum Station, offering high accessibility for customers using public transportation.
The newly opened Daegu Peugeot showroom is the first in Korea to feature the latest Corporate Identity (CI) and the design theme of ‘Allure’, one of the brand’s core values, allowing visitors to experience Peugeot’s renewed strategies and brand direction.
Occupying a one-story building with a total area of 465.31 m² (approximately 140.76 pyeong), the interior is characterized by a black base tone complemented by blue accents. Additionally, various graphic walls fitting the brand identity are arranged to provide a sophisticated and future-oriented space. The showroom has the capacity to display up to six Peugeot vehicles and also includes exclusive spaces for electric and new vehicles, aligning with the brand’s leadership in the electrification market.
With the opening of the Daegu showroom, Peugeot now has a total of 10 showrooms and 13 service centers nationwide. As part of a strategy to actively strengthen the Peugeot network in the Korean market, Stellantis Korea plans to relocate the existing Gangnam showroom in Cheongdam, Seoul, to Seocho, and open new showrooms in Jeju and North Jeolla Province, as well as additional service centers in Seoul and North Jeolla Province within the year.
Jake Aumann, CEO of Stellantis Korea, stated, “We are actively working on reshaping our network to provide high-quality services that meet global Stellantis standards and enhance customer experiences. Through aggressive investment and developing services, we aim to win the hearts of Korean customers.”
Meanwhile, Stellantis Korea is undertaking a significant network overhaul, investing approximately 40 billion won by 2025 with an immediate focus on improving service quality and customer experience. To regain trust as a reliable brand in the domestic market, Stellantis plans to expand to 12 showrooms and 15 service centers within the year and to increase that number to 18 for both showrooms and service centers by 2025 to offer more stable and reliable service.
Lee Sang-jin daedusj@autodiary.kr