General Motors has reported that since the opening of GM’s first integrated brand space, ‘The House of GM,’ on May 5th, it has welcomed over 3,000 visitors. The company showcased its differentiated brand value by conducting a delivery ceremony for the American premium full-size pickup, GMC Sierra Denali, on site.
The delivery ceremony took place on the 14th, attended by Roberto Rempel, President of GM Korea, Chief Marketing Officer Chung Jung-yoon, and the buyer of the GMC Sierra Denali, Byun Sang-eun (41, pharmacist), at The House of GM located at 331 Dosan-daero, Gangnam-gu, Seoul.
This ceremony was held to celebrate Byun Sang-eun’s acquisition of the GMC Sierra Denali, who experienced the vehicle and completed an online contract at The House of GM. Rempel and other executives, staff from The House of GM, and customers engaged in a lively atmosphere filled with applause and cheers.
Rempel stated, “The House of GM represents more than a simple brand space. This place, which was designed around the customer experience from the planning stage, allows visitors to experience the American heritage embedded in Chevrolet, Cadillac, and GMC in a new way.” He continued, “It is rewarding to see people who came as mere visitors leave as our customers, confirming that The House of GM has provided a valuable experience to many.”
Customer Byun Sang-eun remarked, “I had vague prejudices about pickup trucks, but after trying out the GMC Sierra, I loved its sturdy exterior, luxurious interior, and driving performance, which led me to make the purchase. Especially, making an online purchase was a new experience for me, and the masters at The House of GM were very kind in guiding me, making it a satisfying vehicle acquisition experience.”
The House of GM, spanning two floors, transcends the simple concept of a car showroom by showcasing signature models from Chevrolet, Cadillac, and GMC. It presents the values of GM’s three global brands while allowing visitors to experience authentic American culture and lifestyle that GM wishes to convey to domestic consumers.
To this end, signature models from the three brands are displayed on site, complemented by ‘Masters’ with expertise in the brand’s heritage and vehicles, who provide tailored services including vehicle explanations and guidance for online purchases.
Moreover, until the end of June, there is an art collaboration program featuring a planning exhibition with artist Seo Woo-tak from Lewis Steel Custom, showcasing the unique American automotive custom culture, known as hot rodding, along with a DIY workshop where participants can recycle car airbags into pouches in collaboration with the upcycling brand ‘Continue’.
Meanwhile, The House of GM is also running a test drive program that allows customers to experience the various charms of the American premium pickup GMC Sierra, facilitated by the experts. Test drive reservations can be made 100% online through The House of GM’s website.
Lee Sang-jin> daedusj@autodiary.kr