British Auto, the official retailer for Jaguar Land Rover, has opened a Land Rover showroom in the Dongdaemun area, enhancing customer service.
The British Auto Land Rover Dongdaemun showroom is located at 376 Cheonho-daero, Hakhcheon Building in Seoul, and it showcases various Land Rover models, including the All-New Range Rover, the flagship luxury SUV, and the All-New Defender.
British Auto has been operating the largest integrated 3S showroom and service center in the southwestern region of Seoul, with locations in Pyeongchon and the Hanam Starfield Land Rover Studio. With the official opening of the Dongdaemun showroom in April 2023, customers in the northeastern area of Seoul can now conveniently experience the Land Rover brand.
Park Seong-hyun, CEO of British Auto, expressed, “We are pleased to offer the luxury brand experience and differentiated premium service of Land Rover to customers in the Dongdaemun area through our newly opened showroom. In the future, we will also open a service center in Dongdaemun, ensuring that customers in the northeastern region, as well as those from the existing Gyeonggi province and southern Seoul, can enjoy the best purchasing experience and service.”
Furthermore, customers who purchase vehicles from the Dongdaemun showroom will receive a pick-up and delivery service until the Dongdaemun service opening scheduled for the second half of this year, providing a differentiated service experience.
Lee Sang-jin daedusj@autodiary.kr