In celebration of Family Month in May, Jeep is welcoming families visiting at Shinsegae Simon Premium Outlets (Paju and Yeoju) with a ‘Jeep Premium Pop-Up Store’.
This Jeep Premium Pop-Up Store will feature one of the brand’s signature off-roaders, the ‘Wrangler’, along with the flagship SUV ‘All-New Grand Cherokee’, which completed the luxury SUV lineup with its domestic launch last December. The Wrangler will be styled for tennis while the All-New Grand Cherokee will embrace golf, creating a booth that perfectly matches the warm weather and the lifestyle each vehicle represents.
The pop-up store will be operational from May 19 (Friday) to May 21 (Sunday) at the Paju outlet, and from May 27 (Saturday) to May 29 (Monday) at the Yeoju outlet.
During the operation period of the pop-up store, Jeep will host various on-site and social media events for visitors. Customers who visit the pop-up store will have the chance to win various products through a lottery draw. If they share photos with the displayed Jeep vehicles alongside the cultural symbol of the Jeep community, the ‘yellow duck (Jeep rubber duck)’, using the essential hashtags ‘#DUCKDUCKJEEPKOREA #DUCKINGJEEPS #JeepOutletDisplay #JEEPKOREA’ on Instagram, they can enter to win Jeep camping flat chairs (2 winners).
Additionally, there will be sales consultants present to provide explanations and consultations regarding the vehicles, and test drives will also be offered for the displayed models. All participants in the test drives will receive a ‘Jeep Duck’, promoting the Jeep community culture alongside the social media events at the event. Furthermore, customers who sign a contract for Jeep vehicles will receive either a Jeep travel suitcase or a Jeep premium golf bag as a gift.
By Sangjin Lee daedusj@autodiary.kr