On the 19th, Stellantis Korea announced an average price reduction of 8.6% on major models including the Jeep Wrangler and Grand Cherokee Gladiator.
Stellantis Korea has lowered the prices of key Jeep models by a minimum of 6.1% and up to 10.1%, averaging 8.6%. It is interpreted as a strategy to respond more flexibly to market changes, as the factors driving price hikes due to unstable global conditions and soaring raw material costs have eased somewhat.
As a result, the price for the Wrangler Rubicon 2-door model has been adjusted from 77.1 million KRW to 69.9 million KRW, representing a 9.3% reduction, while the Rubicon 4-door has been adjusted from 81.1 million KRW to 73.9 million KRW, and the Rubicon 4-door Power Top has dropped from 84.6 million KRW to 77.5 million KRW. The Overland 4-door trims are adjusted to 72.9 million KRW for the hardtop and 76.5 million KRW for the power top.
For the All-New Grand Cherokee, the Overland trim has seen a price reduction from 93.5 million KRW to 84.7 million KRW—down 9.4%—and the Limited trim has been adjusted from 85.5 million KRW to 76.9 million KRW, a decrease of over 10%.
The price for the All-New Grand Cherokee 4xe’s Limited trim has been reduced by 8.5%, from 100.32 million KRW to 94.4 million KRW. The top trim, Summit Reserve, is available for 111.9 million KRW, down 7.7% from 121.2 million KRW.
The Grand Cherokee L Overland trim is now priced at 89.1 million KRW, a 9.3% reduction from 98.2 million KRW, and the Summit Reserve trim is adjusted from 108.2 million KRW to 98.8 million KRW, reflecting an 8.7% decrease.
The Gladiator model is now available at a reduced price of 79.9 million KRW, down from 85.1 million KRW.
When additional benefits such as the vehicle tax and dealer incentives are applied, customers could enjoy benefits of up to 15.7%.
By Lee Sang-jin daedusj@autodiary.kr