“The Range Rover electric vehicle is about providing options for our customers,” emphasized Robin Colgan, CEO of Jaguar Land Rover Korea.
On the 18th, Jaguar Land Rover Korea presented its strategy for ‘Modern Luxury Electrification and the South Korean Market’ at the Signiel Grand Ballroom in Songpa-gu, Seoul. Jaguar Land Rover is committed to electrification with a target of carbon neutrality by 2039.
The model that signifies Jaguar Land Rover’s electrification journey is the Range Rover BEV. The Range Rover BEV is targeted for domestic launch by the end of 2024.
Utilizing the next-generation body modular architecture, MLA-Flex (Modular Longitudinal Architecture Flex), the Range Rover applies a new level of body stiffness and quietness. Robin Colgan described the Range Rover MLA-Flex as a platform designed with consideration for mild hybrids, plug-in hybrids, and pure electric vehicles from the outset.
Regarding the launch of the Range Rover BEV, Robin Colgan explained that it would expand the options alongside mild hybrids and plug-in hybrids. He stated, “With the same vehicle as before but changed powertrains, it offers significant instant power and silence, allowing drivers to experience the joy of driving.” With an electric motor and battery replacing the internal combustion powertrain, customers will have the same experience as before.
Additionally, Robin expressed confidence that new technologies related to charging speed and autonomous driving capabilities could be provided with the Range Rover BEV.
With the absence of pure electric vehicles until now, Jaguar Land Rover is set to knock on the doors of the South Korean market with the Range Rover BEV next year, eagerly awaiting a thorough evaluation from domestic consumers. It raises curiosity about what assessments South Korean consumers will have regarding the Range Rover BEV.
This news was reported by Lee Sang-jin at daedusj@autodiary.kr