Bentley Motors Korea and Bentley Seoul are launching various marketing campaigns to celebrate the 20th anniversary of the Continental GT, one of their flagship models and the world’s finest grand tourer, alongside an expansion of their lineup.
Beginning in June, this campaign will reflect on the legacy of the Continental GT and offer customers diverse opportunities to experience this model. It will also introduce exclusive limited edition models tailored specifically for the Korean market, aiming to widely share the allure of the 20th anniversary edition of the Continental GT with Korean customers.
Initially, Bentley Motors Korea plans to release the Continental GT S and Azure models to meet the needs of customers looking for a Continental GT that suits their lifestyle.
Additionally, they are set to launch a dedicated styling specification carbon body kit for existing and new customers of the Continental GT, allowing them to further accentuate the distinct personality of the Continental GT with a more edgy and elegant style.
For customers desiring a bespoke Bentley, the Mulliner bespoke service is also being strengthened. A Continental GT Mulliner model featuring a differentiated Mulliner service experience will be available in Korea within this year.
Bentley Seoul is preparing various events for their membership clients, such as test drive events and driving days, to allow customers to experience the emotional power offered by the luxury grand tourer, now reinforced with a solid new lineup featuring the Continental GT S, Azure, and Mulliner.
At the culmination of the 20th-anniversary campaign, Bentley will unveil the first-ever Korean Limited Edition, which will be limited to only 10 units. This exclusive model, created in collaboration with renowned abstract artist Ha Tae-im and the dedicated Mulliner team, will be based on the Continental GT, with each of the 10 units featuring unique specifications, enabling owners to possess a one-of-a-kind masterpiece.
Reflecting the high artistic standards of Korean customers, the Continental GT Korean Limited Edition will start taking customer orders in the latter half of this year, with deliveries expected by the year’s end.
In conjunction with the new lineup and continuous evolution of Bentley’s philosophy, several events showcasing the heritage of the Continental GT over the past 20 years will also take place later this year.
Through the various services provided at Bentley Cube, a space that embodies the unique luxury feel of Bentley, as well as exclusive online and offline membership programs available only to Bentley owners, plans are in place to offer customers a special brand experience.
A spokesperson for Bentley Motors stated, “The Continental GT is Bentley’s flagship model that was born from the combination of luxury and performance, and the world’s best grand tourer. We hope through a variety of campaigns celebrating the 20th anniversary of the Bentley Continental GT, more Korean customers will discover the unique charm of the Continental GT.”
Lee Sang-jin daedusj@autodiary.kr