Audi Korea is conducting various customer events in collaboration with official Audi dealers, linking brand experiences such as golf and vehicle test drives.
From the 8th to the 21st, customers are invited to the official Audi dealer showrooms for the ‘2023 Spring Audi Dealer Roadshow’.
The ‘2023 Spring Audi Dealer Roadshow’ has been prepared to expand opportunities for existing and potential customers to experience the Audi brand directly by offering 1:1 golf lessons with KLPGA professionals and opportunities for vehicle test drives.
The event will take place at nine dealer showrooms nationwide (Gojin Motors Dongdaemun, Taean Motors Namsan, Wee Bon Motors Bundang, Kolon Auto Songpa, Yukaro Automobile Namcheon, Iron Auto Geumjeong, JungSan Motors Jeonju, Hanseo Motors Wonju, Bavaria Auto Uijeongbu), aimed specifically at customers who made reservations through each dealership.
Customers participating in the event will have the chance to receive 1:1 golf lessons from KLPGA pros Kim Ga-hyeong, Lim Mi-so, and Jeon Ji-sun, and will be able to test drive Audi vehicles while also receiving detailed explanations about the displayed cars, along with direct consultations.
During the event period, customers who contract and receive their vehicles will receive gifts from their respective dealerships, and will also enter a drawing for a Bushnell Pro X3 rangefinder. More details regarding the ‘2023 Spring Audi Dealer Roadshow’ can be checked through each dealer.
In addition to the ‘2023 Spring Audi Dealer Roadshow’, Audi will be holding the ‘Audi Experience Day & Night Drive’ event from April 22 to June 4, inviting existing and potential customers of the Audi A8 and Audi e-tron GT.
Participants in the ‘Audi Experience Day & Night Drive’ will test drive the ‘Audi A8’ and ‘Audi e-tron GT’ from the showroom to the golf course with a dealer, and after an afternoon round, will return to the showroom via the golf course, experiencing advanced safety and convenience features such as ‘Matrix LED Headlights’ and ‘Adaptive Cruise Assist’ in both daytime and nighttime driving conditions.
This event aims to provide a richer Audi driving experience for customers through test drives of the ‘Audi e-tron GT,’ which best reflects Audi’s future mobility strategy, along with the flagship large sedan, ‘Audi A8.’
The ‘Audi Experience Day & Night Drive’ will be held at five golf clubs: Gapyeong Benest Golf Club (Seoul/Gyeonggi), Oak Valley CC (Wonju), Naejangsan Golf & Resort (Jeonju), Opel Golf Club (Daegu), and Jeongsan CC (Busan), with details available through each dealership. During the event period, customers who contract and receive an Audi A8 or Audi e-tron GT will be entered into a draw to win a Southcape CC 4-person accommodation and round package, PXG vouchers, and an Apple Watch Ultra.
Audi Korea plans to enhance touchpoints with customers through various events throughout 2023 while providing premium brand experiences for both existing and potential customers.
Lee Sang-jin daedusj@autodiary.kr