The BMW Group Korea will hold an ‘All-Care Week’ campaign nationwide at official BMW and MINI service centers from the 17th of this month to May 31st for approximately six weeks.
This campaign is designed to provide a variety of benefits necessary for vehicle management and maintenance, including oil and filter changes, as well as discounts on genuine tires and brake pads, discs, and accessories and lifestyle parts.
During the campaign period, the prices of oil and filter components for BMW and MINI vehicles will be discounted by 20%. Additionally, the prices of BMW and MINI genuine tires will receive a 10% discount, and the labor charge for tire changes and wheel alignment will be offered at up to 50% off when replacing four tires.
A package deal for brake pad and disc replacement is also prepared. If both the brake pad and disc are replaced simultaneously, a 25% discount will be applied to parts and labor. Moreover, if two or more tires are replaced, there will be an additional discount of up to 30% on parts and labor specifically for brake pad and disc replacement. Furthermore, a 20% discount will also be provided on genuine BMW and MINI accessories and lifestyle products.
Additionally, BMW Group Korea will officially unveil ‘BMW and MINI Service Live’ during this campaign. After the vehicle is admitted to the service center, customers can directly check the inspection results or if any additional repairs are needed through a video shot by a specialized technician via a mobile text link. Utilizing BMW and MINI Service Live will allow for easier communication with service advisors and prompt maintenance service.
Customers who complete vehicle admission and repairs during the campaign period will benefit from a returning customer preference program that offers repair fee discounts for their next visit. Based on the discount amount, BMW vehicles will receive a coupon for a repair fee discount of 50,000 won for purchases over 500,000 won, while MINI vehicles will receive a 30,000 won discount coupon for purchases exceeding 300,000 won.
Additionally, customers who apply for the BMW and MINI Service Live opening event will receive a mobile coffee coupon after the campaign ends. Moreover, customers who utilize services within the campaign during the event period and upload vehicle photos with the required hashtags will receive gifts such as BMW umbrellas and MINI art bolts.
Contact: Lee Sang-jin daedusj@autodiary.kr