On the 13th, Volvo Cars Korea held the online launch for its “Customer Evaluation Committee” at its headquarters.
The “Customer Evaluation Committee” is a newly introduced customer service enhancement program aimed at evaluating services from the customer’s perspective to provide a more substantial and differentiated customer experience.
The selected committee members will begin their activities with the online launch in April, continuing with monitoring, roundtable discussions, and an online closing event planned until July, aimed at providing accurate evaluations and feedback. Based on this feedback, Volvo Cars will conduct quantitative and qualitative analyses to improve its services.
Song Kyung-ran, Executive Director of Customer Service at Volvo Cars Korea, stated, “Through activities like the Customer Evaluation Committee, Volvo Cars Korea will actively implement various initiatives to ensure differentiated premium customer satisfaction services. We will ensure that the customer’s perspective is prioritized throughout the entire process, from reservation to delivery and vehicle maintenance, dedicating ourselves to providing services that reflect the values of a Swedish luxury brand.”
Meanwhile, Volvo Cars Korea has been providing differentiated services for customer satisfaction, including the industry-first ‘Volvo Personal Service (VPS)’, a warranty service for up to 5 years or 100,000 km, and a ‘Lifetime Parts Warranty’ for genuine parts replaced for a fee at official service centers.
As a result, last year, in the ‘Annual Automotive Planning Survey’ conducted by consumer research agency Consumer Insight, Volvo Cars Korea ranked joint first in the after-sales satisfaction category. Additionally, with a large-scale investment of 111 billion won this year, plans are underway to establish seven new showrooms and eight service centers while expanding four networks, continuing efforts to provide high-quality Swedish luxury services.
Lee Sang-jin daedusj@autodiary.kr