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Fueled by Innovation: Hanseong Motors Aims to Redefine Customer Experience

Hanseong Motors, the official dealer of Mercedes-Benz, announced on the 17th its commitment to providing the highest customer satisfaction and new brand value, alongside the unveiling of its brand vision and core values.

Under this strategy, Hanseong Motors explained that they expect to further elevate their after-sales (AS) division by hiring Kim Ho-gon, who has a successful career in business planning, strategy, customer service, and network development across various premium imported car brands.

Kim Ho-gon has over 20 years of experience in the AS field, starting his career at Hanseong Motors in 2000, moving on to Audi, Toyota, and Tesla Korea, and returned as the head of the AS division at Hanseong Motors this past February.

This year, Kim, as head of the AS division, plans to focus all efforts on Hanseong Motors’ core values: ▲ Innovation: providing a customer-centered digital journey from booking to delivery and customer handover; ▲ Customer Experience: offering tailored services through 22 service centers nationwide to enhance convenience and differentiation; ▲ Premium: providing top-tier spaces and services focused on customer convenience; ▲ Expertise: expanding professional personnel and introducing the latest systems to strengthen expertise in Mercedes-Benz’s halo brands such as EQ, Maybach, and AMG.

Kim Ho-gon stated, “I will actively support the enhancement of specialized capabilities and digital innovation, which are essential for Hanseong Motors’ future growth, and will continue our efforts for growth acceleration across the board.” He emphasized, “To provide the best customer experience at Hanseong Motors, we will focus on enhancing customer convenience, premium services, and expertise to diversify and expand differentiated services.”

Contact: Lee Sang-jin daedusj@autodiary.kr

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