Porsche announced that during the first quarter of 2023, marking the brand’s 75th anniversary, it delivered a total of 80,767 vehicles, reflecting an increase of 18 percent compared to the same period last year.
Detlev von Platen, a member of the Executive Board for Sales and Marketing at Porsche AG, stated, “The strong performance in Q1 demonstrates robust demand for our products and the strength of our brand. Despite the unstable economic conditions and limited parts supply, we are pleased to see growth across all markets.”
When looking at regional sales, notable increases in deliveries were evident in the Chinese and North American markets. In Europe, 18,420 vehicles were delivered, marking a 14 percent increase year-over-year. In Germany, 8,247 units were sold, showing a 19 percent rise. China, the largest single market, has shown signs of recovery post-COVID-19, delivering 21,365 units, up 21 percent from the previous year. In North America, deliveries increased by 30 percent to 19,651 units, while other markets saw a 5 percent increase with 13,084 units sold.
By model, Porsche’s SUV lineup once again led demand. The Macan achieved the highest demand with sales of 23,880 units, an increase of 30 percent compared to last year, followed closely by the Cayenne, which saw a 23 percent growth with 23,387 units sold. The iconic Porsche sports car, the 911, continued its upward trend with a 19 percent increase in sales to 11,063 units, while the Panamera showed a 10 percent rise with 8,479 units delivered.
The all-electric sports car, the Taycan, experienced a 3 percent decrease in sales to 9,152 units during Q1 due to supply chain bottlenecks. The 718 Boxster and 718 Cayman together totaled 4,806 units delivered, reflecting a 6 percent increase.
Detlev von Platen commented, “Porsche aims to pursue value-oriented growth by producing one unit less than market demand. Although we have a positive outlook for the rest of the year based on our strong performance in Q1, we strive to maintain vigilance and flexibility in the face of ongoing challenging situations.”
Lee Sang-jin daedusj@autodiary.kr