Jeep has opened a dedicated showroom in Guri to strengthen its sales network in the eastern Gyeonggi region, including areas like Namyangju and Hanam, while expanding customer touchpoints.
The newly opened Guri Jeep showroom is the first to operate under the name ‘Kolon J Mobility’ after Kolon Mobility Group was selected as a new Jeep dealer in November 2021.
Located in Topyeong-dong, Guri City (68 Beolmal-ro, Guri-si, Gyeonggi-do), the showroom is conveniently situated at the entrance of the city, making it easily accessible for customers residing in Namyangju and Hanam. The facility spans an area of 1,085.66 square meters (approximately 328.41 pyeong) over two floors, featuring a comfortable and luxurious customer lounge equipped with modern facilities. Visitors can explore vehicles in a spacious and cozy environment.
A Jeep-exclusive service center, set to be completed in the first half of the year, will be located about 300 meters from the showroom, allowing for convenient one-stop after-sales services.
In a first for Jeep exclusive showrooms, a permanent off-road experience area has been established to provide differentiated test drive opportunities. This experiential area has been designed to replicate real off-road conditions, utilizing logs, rocks, and other natural elements in a spacious outdoor area. This setup enables visitors to fully experience the allure of Jeep SUVs, especially designed for off-road driving, even in an urban setting.
With the opening of this showroom, Jeep has now established a total of 21 dedicated showrooms nationwide. Moreover, Jeep plans to open additional exclusive showrooms and service centers in Songpa-gu and Seocho-gu in Seoul, as well as in Guri City during the first half of the year. Meanwhile, the first dedicated Jeep showroom, located in Gangseo, will be relocating to the center of Gangseo-gu by the end of March to enhance customer accessibility.
Jake Aumann, CEO of Stellantis Korea, stated, “Jeep is continuously expanding its network to ensure that differentiated brand experiences and services are accessible everywhere in the country. Just as we offer professional consulting services and unique off-road experiences at the Guri Jeep showroom, we aim to consistently create special exhibition spaces that uphold the basics while allowing customers to experience Jeep’s identity.”
By Lee Sang-jin daedusj@autodiary.kr