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Audi Unveils First Concept Store in Gimhae: A New Era of Brand Experience

Audi Korea has announced the grand opening of the country’s first ‘Audi Concept Store’ at Shinsegae Department Store in Gimhae, established by its official dealer, Iron Auto.

Spanning a total area of 245 square meters, the Audi Gimhae Concept Store is located within the Gimhae Shinsegae Department Store, a multifaceted shopping mall that encompasses shopping, leisure, and culture. It aims to provide high-quality service and an immersive Audi brand experience to customers from Gimhae, Yangsan, and the western Busan area, offering excellent accessibility and convenience.

The Audi Gimhae Concept Store is a contemporary concept that delivers Audi’s vision of future mobility and progressive lifestyle through various multimedia. It allows customers to experience the Audi brand at every stage, from test drives to purchasing, all in one place. Audi Korea plans to enhance brand accessibility for a broader range of customers with diverse age groups and interests through this innovative Audi Gimhae Concept Store.

To celebrate the opening of the showroom, customers who visit the Audi Gimhae Concept Store by April 30 will have the chance to win Audi mugs, camping tables, and Audi miniatures through a lottery. Additionally, customers who contract vehicles at the Audi Gimhae Concept Store will be entered into a raffle to win an LG 65-inch TV and an LG Styler. Detailed information about the events can be found on Iron Auto’s official website and social media channels.

Hyun-gi Lim, President of Audi Korea, expressed, “We are delighted to present the first Audi Concept Store to customers in Busan/Gyeongnam.” He added, “We will strive to enhance customer interaction and showcase Audi’s advanced lifestyle in various ways.”

The Audi Gimhae Concept Store is located at Shinsegae Department Store in Gimhae (2232 Gimhae-daero, Gimhae) and operates from 10:30 AM to 8:00 PM on weekdays and until 8:30 PM on weekends. For inquiries regarding the showroom and vehicles, please call 055-272-1188.

Audi currently holds a total of 10 official dealerships nationwide, with 39 showrooms, 41 official A/S service centers, and 12 certified used car showrooms.

Lee Sang-jin daedusj@autodiary.kr

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