BMW Group Korea has launched ‘MyDMS’, a next-generation dealer customer system, to be implemented at seven official dealer showrooms and service centers nationwide.
MyDMS is an advanced version of the existing DMS (Dealer Management System) used by BMW and MINI official dealers for customer management. It is designed under three principles: contactless, paperless, and seamless, significantly improving environmental sustainability, efficiency, and customer convenience.
This new system is characterized by its ability to provide organic and proactive services from the dealer’s system to the customer’s digital environment. Dealers can offer fast and accurate services to customers through a mobile device-based system, allowing customers to seamlessly receive services entirely contact-free.
The ‘MyDMS’ offers a fully digitalized service that provides safer and more transparent vehicle management. Customers can directly view the entire service process of their vehicles at the service center and detailed explanations from professional technicians through ‘BMW Service Live’ via video.
Additionally, when utilizing the ‘pickup & delivery service’, where a professional technician picks up the vehicle for inspection and repair before returning it to the customer, the status and location of the vehicle will be communicated in real-time to maximize customer satisfaction. The introduction of online payment also significantly enhances customer convenience.
Meanwhile, BMW Group Korea has actively adopted digital platforms in the AS (after-sales) sector, which is critical to premium customer service, striving to enhance customer satisfaction.
In 2017, they launched the industry’s first real-time mobile AS reservation system ‘BMW Plus’, and in 2021, they introduced the ‘BMW Remote Software Upgrade’, allowing for remote updates of all software in the vehicle.
Going forward, BMW Group Korea plans to establish a more efficient business operation and solidify safe and convenient customer-centered AS services through a digital-centric work system.
Article by 이상진 daedusj@autodiary.kr