The representative of the compact market, the Avante, has been reborn with innovative product quality.
Hyundai Motor has launched the ‘All-New Avante’ (hereafter referred to as Avante) on the 13th (Monday), showcasing a strong presence that exceeds the compact car segment.
The Avante, introduced three years after its launch in April 2020, features updated model improvements with technologies and conveniences comparable to mid-sized cars, achieving product attractiveness that meets the expectations of domestic compact market customers.
With an overwhelming presence completed in its design, the Avante has significantly enhanced its quality while staying true to its fundamentals with a diverse range of convenience features that expand customer lifestyles, and safety specifications that assist safe driving for first-time car buyers.
The pricing for the Avante starts with the gasoline 1.6 model at ▲Smart 19.6 million KRW, ▲Modern 22.56 million KRW, and ▲Inspiration 26.71 million KRW. The LPI 1.6 model starts at ▲Smart 20.99 million KRW, ▲Modern 23.94 million KRW, and ▲Inspiration 27.97 million KRW, while the hybrid 1.6 model starts at ▲Smart 25.78 million KRW, ▲Modern 28.20 million KRW, and ▲Inspiration 32.03 million KRW. (※ based on individual consumption tax of 3.5%, the price for hybrid models will be announced after the completion of the environmentally friendly vehicle notice.)
Hyundai has further emphasized the “Parametric Dynamics” theme ingrained in the previous model while expanding horizontal graphic elements, achieving a more low and wide proportional feeling for the Avante.
The exterior colors offer a total of 9 diverse options, including 3 new shades: ▲Meta Blue Pearl ▲Ecotronic Gray Pearl ▲Ultimate Red Metallic alongside ▲Abyss Black Pearl ▲Atlas White ▲Cyber Gray Metallic ▲Fluid Gray Metallic ▲Amazon Gray Metallic ▲Intense Blue Pearl.
The interior also provides various choices, with new colors like ▲Sage Green using bio-environmental materials, in addition to ▲Black Monotone ▲Cashmere Beige that allow for a cozy, driver-centric space suitable for customer preferences.
The Avante is equipped with a variety of safety features to help ensure that first-time car buyers can drive with peace of mind and provide thorough protection for passengers in unavoidable collision situations.
The Avante features a high-strength and lightweight body and includes 8 airbags with the industry-first rear seat side airbags (left/right), ensuring comprehensive collision safety. It also incorporates advanced driver assistance systems that actively assess driving environments to prevent accidents and enhance driving convenience, featuring features like ▲Forward Collision-Avoidance Assist (FCA) ▲Blind-spot Collision-Avoidance Assist (BCA) ▲Rear Cross-Traffic Collision-Avoidance Assist (RCCA) ▲Rear Parking Collision-Avoidance Assist (PCA-R) ▲Navigation-based Smart Cruise Control (NSCC) ▲Highway Driving Assist (HDA) ▲Safe Exit Warning (SEW) ▲Lane Keeping Assist (LFA).
Additionally, features aiding driving and parking such as ▲Intelligent Speed Limit Assist ▲Surround View Monitor ▲Blind-spot Monitor ▲Front and Rear Parking Distance Warning are applied, ensuring that less experienced drivers can enjoy a consistently safe and comfortable driving experience.
The Avante offers a more dynamic and economical driving experience with three engine lineups: ▲Smartstream Gasoline 1.6 ▲LPI 1.6 ▲Hybrid 1.6. (※ The All-New Avante N Line and N models are expected to be launched domestically in the second half of the year.)
Hyundai has reflected a variety of advanced technologies to enrich the automotive life of customers who choose the Avante.
Being the first in its class, the Avante introduces ‘Digital Key 2 Touch’, expanding smartphone control and sharing capabilities from Android to iPhones, allowing more customers to indulge in digital car life experiences.
Additionally, a built-in camera is introduced for the first time in its class. The built-in camera is a high-resolution recording device that can capture driving conditions, with the ability to view footage through the infotainment system or share on social media via smartphone app integration.
Moreover, convenience features such as ▲’After Blow’ for drying the air conditioning system after the vehicle is turned off ▲wireless smartphone charging ▲Type-C USB charging ports (one in the front, two in the rear) ▲Bose premium sound system have been integrated to maximize customer satisfaction.
Starting today, Hyundai will conduct an SNS customer participation ‘Reels Challenge’ based on the message ‘Not Just Average’ targeting the major customer base of the Avante, which is customers in their 20s.
The Reels Challenge allows participants to create and submit short-form videos using the Ad BGM and Avante filter until March 31 (Friday). Outstanding submissions will have the opportunity to participate in an Avante advertisement and receive various prizes.
Following this, from March 17 (Friday), an AR adventure game titled ‘Avante Play’ will be introduced. The game, developed using the AR module by Niantic, creators of Pokémon GO, offers an immersive AR experience searching for new features hidden throughout Seoul.
Specific locations such as Sinchon, Yongsan, and Hanyang University will be selected as Avante playgrounds, with special missions assigned to directly spread the friendly and active image of the Avante in an engaging manner.
The game will begin pre-registration today, and participants can earn a variety of Avante collaboration goods upon mission accomplishments. Top scorers in the Avante Play will receive a chance to win ▲ All-New Avante one-year lease ▲tablet computers ▲smart watches, among other exciting prizes.
In collaboration with the street fashion brand ‘Phyps’, a variety of items such as caps, t-shirts, shirts, jackets, and accessories will be prepared, launching sales through Musinsa live starting March 24 (Friday). To commemorate this, a special vehicle featuring Phyps’ unique design will also be showcased alongside the Avante.
A Hyundai representative stated, “The All-New Avante is a car that satisfies not only social beginners but all customers with a youthful sensibility,” adding, “By applying safety and convenience features typical of mid-sized cars, we aim to provide a mobility experience that transcends its category, offering customers an enjoyable automotive life.”
Lee Sang-jin daedusj@autodiary.kr
