Lexus Korea has selected four professional golfers as ambassadors: Isomi Lee (Daebang Construction) and Dahbin Heo (Hanwha Q CELLS) from KLPGA (Korea Ladies Professional Golf Association), and Sang-Hyun Park (Dong-A Pharmaceutical) and Jung-Woo Ham (Hana Financial Group) from KPGA (Korea Professional Golf Association).
The newly appointed four players will serve as ‘Team Lexus’ ambassadors until December this year, receiving various electrified models from Lexus to use during training or competition. Additionally, they will participate in various marketing activities, including the production of golf one-point lesson content.
According to Kang Dae-Hwan, Executive Director of Lexus Korea, “In 2022, Isomi Lee achieved two victories in the KLPGA season, while Sang-Hyun Park won once in the KPGA season, making it a significant year for the ‘Team Lexus’ players. We hope to achieve great results this season with the newly launched electrified models as well.”
Meanwhile, Lexus Korea released a brand video on the 23rd, with the key message, “Only, just one person, running towards you. Authentic Luxury,” aiming to establish itself as a brand chosen by those who appreciate sincerity, providing customer satisfaction across product, sales, service, and all activities.
Lee Sang-Jin daedusj@autodiary.kr