The ‘2023 Seoul Mobility Show’ is being held under the theme of ‘Sustainable and Intelligent Mobility Revolution’ at KINTEX Hall 1-5 in Goyang City, Gyeonggi-do, until April 9.
Hosted by the Seoul Mobility Show Organizing Committee and supported by the Ministry of Trade, Industry and Energy, the Ministry of Land, Infrastructure and Transport, the Ministry of Environment, and Goyang Special City, the 2023 Seoul Mobility Show features participation from 163 companies and institutions from 12 countries across three sectors: hardware, software, and services. The exhibition area has increased by more than 100% compared to the 2021 Seoul Mobility Show, expanding to 53,541m², with the number of participating companies and institutions rising by over 60%.
In the hardware sector, 65 companies are participating, divided into categories such as ▲ automakers ▲ auto parts ▲ new mobility ▲ tuning/camping/leisure. Among them, 12 domestic and imported complete car brands in the automaker category will unveil a total of 21 new vehicles, including 8 world premieres, 4 Asian premieres, and 9 Korean premieres, along with 10 concept cars on display.
Additionally, six eco-friendly car brands and three two-wheeler brands will set up exhibition booths.
The new mobility sector of this year’s Seoul Mobility Show, aimed at promoting convergence exhibitions, will feature 9 companies showcasing future mobility technologies such as robotics, urban air mobility, and personal aerial vehicles. In the auto parts category, 22 companies will exhibit platforms for future mobility, electric vehicle charging infrastructure, and aftermarket parts. The tuning/camping/leisure category will have a total of 13 participating companies.
The software sector is divided into ▲ mobility tech ▲ mobility institution ▲ mobility incubating, with a total of 50 companies and institutions establishing booths.
Among these, the mobility incubation area aims to discover outstanding startup technologies and provide business opportunities; this year, 12 startups will participate and showcase various technologies. The service sector will feature a total of 33 companies and institutions, while the other sector, primarily composed of foreign government agencies, universities, and associations, will have 15 participating entities.
The organizing committee plans to operate various side events during the exhibition to share trends in the mobility industry and present a vision for the future. Events include the ▲ Display-Mobility Day (April 4), ▲ Future Air Mobility Conference (April 6), ▲ ‘ITS Business and Policy, and Future Vision’ seminar (April 6), ▲ Innovation in Mobility at CES 2023 (April 6), and ▲ International Symposium on Life Cycle Assessment of Automotive Greenhouse Gas Emissions (April 7).
The Seoul Mobility Awards have been expanded and revised to identify and showcase outstanding companies and technologies in the mobility field. The competition includes three categories: ▲ Mobility Hardware (passenger and commercial vehicles, UAM, personal mobility, etc.), ▲ Mobility Software (MaaS, SaaS, and other intangible mobility services), and ▲ Mobility Tech (new technologies in products such as parts and accessories); currently, 12 companies, four from each category, have advanced to the finals. The organizing committee will hold the final presentation on April 5 (Wednesday) and announce the award-winning companies on April 6 (Thursday).
The 2023 Seoul Mobility Show offers a variety of on-site and online experiences to provide diverse activities beyond spatial constraints. Inside the exhibition hall, an ‘e-Mobility Test Drive’ event will allow attendees to experience personal mobility devices, electric bikes, and electric bicycles, while outside, brands like Renault Korea Motors, Mercedes-Benz, and Genesis will operate a mobility test drive area.
The organizing committee is expanding the offline-centered exhibition into an online virtual space, allowing many visitors to enjoy the Seoul Mobility Show anytime and anywhere. This includes the provision of a metaverse viewing service through a dedicated Seoul Mobility Show app, enabling attendees to experience various new vehicles and mobility content as if they were actually present in the exhibition space.
Additionally, the organizing committee will collaborate with the global short-form video platform TikTok to enable users to spontaneously deliver colorful information about the Seoul Mobility Show in real time. Through collaboration with Wooti, discount coupons for the mobility calling service will be provided to offer visitors a chance to experience the service.
The viewing hours for the 2023 Seoul Mobility Show are from 10 am to 5 pm on weekdays and from 10 am to 6 pm on weekends. Tickets can be purchased through the official Seoul Mobility Show website, as well as Naver, KakaoTalk, and Yanolja.
By Jang Jin at daedusj@autodiary.kr