“Chevrolet’s advantage is its full lineup from entry SUVs to high-end models,” emphasized General Motors CMO Jeong Jeong-yun.
This was during a media briefing titled ‘The New Beginning, New General Motors’ held at the Conrad Hotel in Yeouido on the 30th.
However, Chevrolet currently lacks a core model that bridges the gap between its compact and large SUVs in the domestic market. While the Equinox sits in the C segment, it remains overshadowed by the Trailblazer and fails to shine. Contrary to Jeong’s statement, there are considerable gaps in the full lineup.
In contrast, competitor Kia sees its Sportage and Sorento, respectively in the C and D segments, achieve sales figures of 55,364 and 68,902 units, garnering attention as stars of their lineup.
To enhance brand loyalty and prevent customer attrition, there should be representative models in each segment. However, Chevrolet’s SUV lineup jumps from the B segment Trailblazer to the E segment Traverse, leaving a void between compact and midsize models that compels potential customers to switch to other brands.
The absence of a model to fill the gap between B and E segments leads to customer attrition and eventually results in poor sales. In response, GM CMO Jeong Jeong-yun stated, “We believe our lineup represents the lifestyles and needs of our customers,” sharing insights on Chevrolet’s SUV lineup composition.
Lee Sang-jin daedusj@autodiary.kr