BMW Korea is collaborating with SK Telecom to launch a limited edition smartphone, the Galaxy S23 Ultra BMW M Edition.
The Galaxy S23 Ultra BMW M Edition features the heritage of BMW’s high-performance brand ‘M’, along with a unique sporty design and originality that enhances its exclusivity.
This BMW M Edition includes ▲ a specially crafted die-casting package ▲ a hard cover phone case ▲ seven attachable emblem varieties with a multi-keyring ▲ an M-design car clock that can be attached to air vents ▲ a car sunshade clip ▲ an air pump ▲ a metal letter M sticker ▲ and a BMW history photo book and poster.
Notably, the product and merchandise are presented in a special die-casting package that pays homage to the iconic M3 E30 model, which debuted in 1986 and is one of the landmark models of BMW M. The hard cover phone case is designed based on the hood and vertical kidney grille of the current 6th generation M3 model.
When powered on, a special boot video featuring the iconic three-color stripe logo of BMW M is displayed, along with an exclusive M theme screen. Additionally, the BMW lifestyle membership app, ‘BMW Vantage’, is pre-installed upon release.
Along with this, six emblem variations that encapsulate BMW’s history and a classic ‘BMW Motorsport’ emblem honoring the 50th anniversary of the BMW M brand are included, adding to the unique sentiment of the BMW M Edition. The emblems can be detached and attached to the multi-keyring included in the limited edition package. Furthermore, various accessories reflecting the M design further enhance its collector’s value.
The Galaxy S23 Ultra BMW M Edition will be limited to just 1,000 units. Pre-orders will be available from February 7 to 13 through SK Telecom’s official online shop, T Direct Shop, and the official launch date is February 17.
Additionally, every purchaser will receive a BMW Driving Center ‘Starter Pack Voucher’, allowing them to learn safe driving techniques and dynamic driving skills under the guidance of professional instructors as they drive BMW vehicles.
Lee Sang-jin daedusj@autodiary.kr