The Volkswagen ID.4 GTX is set to appear in Marvel’s superhero film , which is scheduled to be released on February 15 (North America release on February 17), offering a dynamic experience to audiences worldwide. To commemorate this, Volkswagen will launch a global content campaign for the ID.4 in collaboration with Marvel Studios.
The film features the Ant-Man family who gets lost in the unknown world of the ‘Quantum Realm,’ where they face Kang, the most powerful villain in the Marvel Cinematic Universe (MCU) and conqueror of the infinite universe, thus entertaining audiences with a time-and-space transcending epic threat as the first Marvel blockbuster of 2023.
The high-performance fully electric ID.4 GTX from Volkswagen will showcase its agile driving capabilities as the family car of the protagonists Scott Lang (Paul Rudd) and Hope van Dyne (Evangeline Lilly) in .
Gilbert Haiz, Head of Global Brand Management and Consumer Insights at Volkswagen, stated, “Marvel Studios films are among the most successful of all time. Ant-Man is a character in the Marvel Cinematic Universe known for its exceptional sense of humor and authenticity, perfectly aligning with our brand.” He added, “Through this collaboration with and the ID.4 global content campaign, Volkswagen hopes to get closer to millions of people around the world.”
Leading up to the film’s release, Volkswagen is rolling out a global campaign featuring customized advertisements created in collaboration with Marvel Studios for . The ad is developed and produced by the Volkswagen, Walt Disney Studios Partnership team, and Bullet, directed by Anthony Leonardi III, a longtime collaborator of Marvel Studios.
The Framestore visual effects team, Europe’s largest CG production company with numerous awards, has infused vibrancy into the advertisement through miniature and amplification special effects. This newly created ad will be featured on social media, television, and in theaters.
Rill Breyer, Executive Director of Global Marketing Partnerships at Walt Disney Studios, expressed, “We intend to present a unique enjoyment through this campaign in an innovative way while telling a story that resonates in a special way. We are thrilled to celebrate the release of the new Marvel Cinematic Universe project and share it with fans worldwide.”
Behind-the-scenes footage showcasing the production process of this film and the appearance of the Volkswagen e-SUV ID.4 will also be revealed. Additionally, the ID.4 will make an appearance at the red carpet premiere of in Los Angeles.
Salim Yuksel, responsible for future trends, strategic partnerships, and global brand entertainment at Volkswagen, along with U.S. Volkswagen, is excited to lead this project, stating, “It’s becoming increasingly important to convey emotional storytelling that resonates with the brand through various collaborations; I’m very proud to be creatively involved in this Marvel Studios project with our global brands.”
Meanwhile, Volkswagen Korea is hosting an event on its official Instagram channel until the 8th to celebrate this collaboration, providing tickets to for participants. Comments with expectations about the film will be collected, with 30 lucky winners receiving tickets (2 per person). Winners will be announced on the 9th through the comments on the event post.
The ID.4 GTX, the high-performance version of the fully electric ID.4 launched in South Korea last September, is the first high-performance model in the ID. family. It is also the first model to feature a dual motor and all-wheel drive (AWD) system, based on Volkswagen’s universal electric vehicle platform, MEB.
The ID.4 GTX is equipped with an electric drive motor in both the front and rear axles, generating a maximum output of 220 kW (299 hp). With a 77 kWh capacity battery, it can achieve a maximum range of 480 km on a single charge (WLTP standards) and can drive 300 km with about 30 minutes of charging at 125 kW fast charging. It accelerates from 0 to 60 km/h in 3.2 seconds and from 0 to 100 km/h in 6.2 seconds, with an electronically limited top speed of 180 km/h.
Lee Sang-jin daedusj@autodiary.kr