MINI Korea is hosting the ‘BIG LOVE’ test drive event at official MINI showrooms nationwide until March 31st.
This event carries the brand slogan of MINI, ‘BIG LOVE’, and aims to provide more domestic consumers with the opportunity to experience MINI vehicles, while conveying the message of ‘let’s love our tastes’.
All models available for sale in Korea, including the pure electric model MINI Electric, can be test-driven. Customers can apply for their desired MINI model on the MINI Korea official website and then visit the showroom to take the test drive.
During the event period, all customers who complete the test drive application will receive a Starbucks mobile coffee coupon. Additionally, there will be an Instagram upload event specifically for customers who completed the test drive and purchased a vehicle afterward.
Customers who have completed the test drive can upload a certification photo on their Instagram account with the specified hashtag. Through a lottery, they could win a special test drive ticket for a MINI model for up to 7 days in Jeju Island (3 winners), mobile fuel vouchers worth 50,000 KRW (20 winners), and MINI air fresheners (30 winners).
Furthermore, customers who have purchased a MINI vehicle after the test drive can also upload a certification photo on Instagram with the specified hashtag for a chance to win a mobile fuel voucher worth 50,000 KRW. Participation in the Instagram upload event is exclusive to those who follow the official MINI Korea Instagram (@mini.korea.official).
By Lee Sang-jin daedusj@autodiary.kr