At the CES 2023 showcase event ‘Harman Explore,’ Harman introduced innovative products that provide drivers, passengers, and all road users with a tangible and meaningful automotive experience. During CES 2023, the Harman Explore showcase held at the Virgin Hotel in Las Vegas demonstrates new products that enhance safety, well-being, and entertainment, all ready for OEM application verified by consumers.
Through the new products showcased at Harman Explore, Harman will illustrate how new technologies can impact drivers, pedestrians, and communities. From ‘Ready Care,’ the industry’s first technology that measures visual and cognitive load to help maintain driving focus, to ‘Ready On Demand,’ an innovative software platform that provides branded audio experiences, every innovative product presented by Harman reflects the meaningful features and technologies that consumers expect in both current and future vehicles.
Each new product unveiled at Harman Explore can operate independently for specific purposes or be integrated to enhance safety, well-being, and entertainment experiences. All these technologies have been developed by Harman, a leader in the industry, meeting the rigorous demands and standards of the automotive sector, aligning with Harman’s value of creating a ‘consumer-centric automotive experience.’
Christian Sobottka, president of Harman’s Automotive Division, stated, “The consumer-centric automotive market has rapidly and significantly changed expectations regarding what cars should offer today. Cars are expected to extend our digital lives, providing the same connected experiences we enjoy at home, work, and everywhere in between. I am delighted to present innovative products that build a ‘consumer-centric automotive experience’ at the Harman Explore showcase at CES 2023. From enhancing safety using real-time data to applying innovative electronic technologies in vehicles, the technologies curated by Harman today will demonstrate how vehicles transform from mere transportation means into connectors between our digital and physical lives—not in a few years, but right now.”
Lee Sang-jin daedusj@autodiary.kr