Dolby kicked off CES 2023 in Las Vegas by presenting the first Dolby Atmos-based live performance by the globally renowned band Imagine Dragons.
During this year’s CES, which runs until January 8th local time, Dolby showcased various innovative technologies including automotive Dolby Atmos, the Dolby.io plugin for Unity 3D and Unreal Engine, among other advancements. Dolby’s global partners also unveiled new products featuring Dolby Vision and Dolby Atmos.
John Cooling, Senior Vice President of Dolby Laboratories’ Entertainment Division, stated, “Today’s consumers expect a higher level of audio and video quality than ever before. Dolby has continually responded to this demand with ongoing innovation, delivering a unique experience.” He added, “We support Dolby Vision and Dolby Atmos technology across countless devices and content worldwide, and we are expanding our innovations into new growth areas such as audio and in-car entertainment. We will also enhance our support for developers through Dolby.io.”
On the evening of January 5th local time, the multi-platinum Grammy Award-winning band Imagine Dragons held the first Dolby Atmos-based live concert for the Tyler Robinson Foundation and its sponsors.
The Tyler Robinson Foundation, founded by Imagine Dragons, is a nonprofit organization that supports families of children battling cancer. Dolby and Imagine Dragons collaborated with the Tyler Robinson Foundation to provide thousands of free tickets, allowing over 35 local Las Vegas charities’ team members, volunteers, and beneficiaries to enjoy this special performance.
Known for hits like ‘Bones’, ‘Believer’, ‘Demons’, ‘Radioactive’, and ‘Thunder’, Imagine Dragons played their latest hits for 90 minutes, inviting the audience on an immersive journey through Dolby Atmos. This performance was held in the Park MGM Dolby Live Theater, which supports the world’s first integrated Dolby Atmos-based live performance with a capacity of 5,200 seats.
Today, cars have become one of the primary places where people enjoy music. From the first road trip with friends while listening to music to singing along to favorite songs during a child’s commute, cars are not only a special place for enjoying music but also a perfect environment for experiencing Dolby Atmos technology. Vehicles equipped with Dolby Atmos evolve into rolling studios, allowing passengers to experience their favorite music with unmatched detail, clarity, and immersion.
Dolby is expanding the in-car Dolby Atmos experience through partnerships with leading automotive brands such as Mercedes-Benz, Lucid Motors, NIO, Polestar, and Volvo. During CES, Dolby provided demonstrations that allowed visitors to experience the latest vehicles equipped with Dolby Atmos, including the Mercedes-Benz Maybach S-Class and EQS.
From home appliances to mobile devices, Dolby’s innovative technology is embedded in all consumer gadgets. During this year’s CES, numerous Dolby partners unveiled their latest product lineup supporting Dolby experiences. LG Electronics showcased its latest TV lineup managing Dolby Vision and Dolby Atmos, and both LG Electronics and Samsung announced their 2023 soundbar lineup featuring Dolby Atmos.
Furthermore, ASUS, Lenovo, and Dell introduced new consumer and gaming laptops featuring Dolby Vision and Dolby Atmos. Hisense and TCL also announced support for Dolby Vision and Dolby Atmos in their latest TV product lines.
At CES, Dolby introduced two beta versions of new developer tools based on Dolby.io, including virtual world plugins for Unity 3D and Unreal Engine. By utilizing Dolby.io’s spatial audio communication API that supports Dolby Atmos experiences, developers can achieve more natural sound interactions in virtual world productions.
Dolby.io spatial audio supports developers in placing individual sounds in a desired location within a three-dimensional space. This allows players to immerse themselves in the virtual world experience and interact closely with other players around them. When creating virtual experiences that involve large-scale participation, such as virtual concerts, using Dolby.io helps to deliver lifelike sound.
As the virtual experience market grows and technology evolves, the meticulous representation of social interactions has become crucial. With Dolby Atmos-based Dolby.io spatial audio, user immersion and social connectivity across various virtual world applications and services are set to be enhanced.
Lee Sang-jin daedusj@autodiary.kr