Audi presents its first digital art in collaboration with digital artist and designer Andres Reisinger at Design Miami. This artwork is inspired by Audi’s Grand Sphere concept and marks Audi’s fourth participation in design events following Milan Design Week and two exhibitions in Beijing and Shenzhen in 2022. A special conversation with the artist is also scheduled on-site.
A long-time dedicated sponsor of various international design events, Audi will serve as the exclusive partner of Design Miami this year while also participating in the exhibition. At Design Miami, Audi has engaged in creative dialogues with designers, discussing the future of design and experimenting with mobility, technology, and design. This year, Andres Reisinger, an Argentine digital artist and designer, will showcase LED digital art at the Audi exhibition booth.
Henrik Wenders, Audi’s brand director, stated, “Audi aims to collaborate with like-minded individuals to provide meaningful and engaging experiences for premium mobility and design. Together with Andres Reisinger, we will present an interior design reinterpreted digitally, exploring areas beyond physical installations.”
Audi will also showcase the Audi Grand Sphere concept, which inspired the digital artwork, in Miami. The combination of the art exhibition and the vehicle beautifully illustrates Audi’s definition of progressive premium mobility for the future. The Audi Grand Sphere concept transforms a simple vehicle into an ‘experience device’ through its fully digitalized interior, offering a new high-class mobility experience to attendees.
Level 4 autonomous driving provides a new dimension of freedom for drivers and passengers. In this mode, the interior of the luxury sedan becomes a spacious experience area without a steering wheel, pedals, or dashboard, allowing the arrangement of space, structure, and functions according to the driver’s preferences and needs. Reisinger presents a work that interprets the immersive experience concept of the Audi Grand Sphere concept as a virtual world made of unique structures and colors, aiming to reveal these personal spaces.
Reisinger creates a surreal space that transcends the boundaries between reality and fiction, depicting the extended reality surrounding passengers inside the concept car.
Lee Sang-jin daedusj@autodiary.kr