Hyundai Mobis will unveil integrated new technologies suitable for Purpose-Built Vehicles (PBV) at next year’s CES. Equipped with advanced systems like autonomous driving sensors and e-corner modules that allow independent driving and steering, alongside MR (Mixed Reality) displays, this new offering is expected to pave the way for a brighter future in the PBV sector, which emphasizes functions tailored to user needs.
Hyundai Mobis will participate in CES, the world’s largest new technology exhibition, held from January 5 to 8 in Las Vegas, USA, showcasing a range of future mobility technologies.
The company views this CES event as an opportunity to communicate with the global market in earnest post the COVID-19 pandemic, having prepared the largest exhibition space in its history (780m2 or approximately 236 pyeong).
During the exhibition, Hyundai Mobis plans to introduce various mass-producible future mobility technologies and emphasize future business directions and carbon neutrality strategies at an on-site media briefing.
Hyundai Mobis will introduce the world of future mobility technology under the theme ‘Hi! For Better Tomorrow!’ (As we journey, a better tomorrow awaits).
The core content will be the M.Vision TO and HI. These concept models of PBV are being unveiled for the first time at CES. ‘TO’ signifies moving forward into the future, while ‘HI’ emphasizes a user-centered experience.
M.Vision symbolizes Hyundai Mobis’s philosophy and vision for future mobility technology.
M.Vision TO is an autonomous vehicle based on an electrified system. It integrates new technologies such as sensors like cameras, radars, and Lidar, along with e-corner modules and MR displays, located on the four pillars at the front and rear of the vehicle.
The interior of M.Vision TO features foldable and rotatable seats suitable for PBV.
M.Vision HI is a PBV designed for leisure, relaxation, and outdoor purposes. The vehicle’s windows can be used as large displays for watching movies or online shopping.
M.Vision HI includes a long-distance control technology that allows users to interact with content easily, utilizing their gaze like a computer mouse.
Hyundai Mobis will also showcase a variety of mass-producible mobility technologies at CES. Among them, the Swivel Display and the new rear suspension technology have won the CES 2023 Innovation Award.
The Swivel Display features a 32-inch super-sized screen that moves up and down. The innovative rear suspension technology can be applied to future vehicles such as electric cars or PBVs, achieving integration of functions and weight reduction.
At CES, Hyundai Mobis intends to introduce 19 types of mobility technologies applicable for mass production at a dedicated exhibition space for global clients.
Some of these technologies include the Future Cockpit Integration Solution (MVICS 4.0), LED grill lighting, and hologram AR-HUD. Hyundai Mobis plans to aggressively pursue new order opportunities centered around these technologies.
As of the third quarter of this year, Hyundai Mobis’s global order amount reached $3.33 billion, achieving 90% of its annual order target.
Hyundai Mobis also plans to hold a media briefing focusing on future business and technology development directions, as well as global open innovation strategies.
On the morning of January 5 (local time), key executives from Hyundai Mobis will emphasize the company’s business and technological competitiveness during a briefing at the exhibition hall.
In addition, Hyundai Mobis plans to set up a separate ‘HR Zone’ within the exhibition space to introduce the company to global talents and connect with recruitment opportunities.
In the HR Zone, kiosks will provide information about the company, business items, and job areas, and visitors interested in recruitment will be able to consult with HR representatives. This initiative is part of Hyundai Mobis’s global talent recruitment program, and the company plans to actively utilize various overseas exhibition events as opportunities for global talent recruitment moving forward.
Lee Sang-jin daedusj@autodiary.kr