Cadillac supports Ryu Hyun-jin, a player for the Toronto Blue Jays in Major League Baseball, by providing their flagship SUV, the Escalade ESV, during his stay in Korea.
Following the support provided last offseason with the Escalade, Cadillac will provide the Escalade ESV this year, ensuring that Ryu’s domestic activities are safe and luxurious.
The Escalade ESV, which was released in February, is a long-wheelbase model of the flagship SUV Escalade, representing a class of American luxury.
The Escalade ESV greatly expands living space, meeting the diverse lifestyles of customers. Its massive size and overpowering presence make it a standout choice in the large SUV market.
Ryu Hyun-jin expressed, “The Escalade I used last offseason was highly satisfying in every aspect from its powerful driving performance to its space utilization,” adding, “This Escalade ESV’s overwhelming presence due to its larger size and the spacious interior, which comfortably accommodates a family of four and sports equipment, makes me feel confident that I will use the vehicle without any lack during my stay in Korea.”
Meanwhile, as Cadillac celebrates its 120th anniversary this year, it is increasing touchpoints with customers through its elite sports star group, ‘Team Cadillac,’ and is planning unique collaborations with influencers from various fields to communicate its core values of challenge and top performance in distinctive ways.
Lee Sang-jin daedusj@autodiary.kr