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Renault Financial Services Korea Rebrands to Mobilize Financial Service

Renault Korea Automotive’s automotive financing company, Renault Financial Service Korea, has changed its brand name to ‘Mobilize Financial Service’ as of November 1st.

Following the brand name change of ‘RCI Bank and Services’ to ‘Mobilize Financial Service’ in May at its headquarters in France, the brand name of the Korean branch will change from ‘Renault Financial Service Korea’ to ‘Mobilize Financial Service.’

Mobilize Financial Service, headquartered in France, is a leading global automotive financial service company with over 100 years of accumulated expertise. It serves over 4 million Renault-Nissan-Mitsubishi customers worldwide, offering a comprehensive range of mobility financial services.

With its new brand name, Mobilize Financial Service aims to evolve into an integrated financial solution provider that meets the needs of Renault Korea Automotive customers. The company plans to provide sustainable mobility solutions that enable customers to easily access more environmentally-friendly mobility through innovative services and flexible digital experiences.

Alex Jurkin, the representative of Mobilize Financial Service, stated, “This brand name change will serve as a momentum for us to move towards becoming an integrated financial solutions provider related to mobility. We aim to provide the industry’s best integrated mobility financial services based on our expertise accumulated over the past 100 years, and establish various platforms that enable customers to utilize sustainable mobility more easily.”

Lee Sang-jin daedusj@autodiary.kr

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