Lamborghini has continued its positive momentum from the beginning of the year, achieving record sales, revenue, and profitability in the third quarter of 2022. After a successful nine-month journey, Lamborghini is discontinuing the production of pure internal combustion V12 supercars. By 2024, the company plans to fully hybridize its entire lineup.
From January to September 2022, Lamborghini delivered a total of 7,430 vehicles, marking an 8% increase compared to the same period last year. The sales performance as of the third quarter showed balanced results across its three key regions: the United States, Asia Pacific, and EMEA (Europe, the Middle East, and Africa). The USA, which ranks first in global market share, exhibited an 8% growth rate, while China, Hong Kong, and Macau enjoyed a 5% increase, Germany 16%, the UK 20%, and Japan 26%.
For the third quarter of 2022, Lamborghini reported revenue of 1.93 billion euros, which is a 30.1% increase compared to the same period in 2021. Operating profit also rose sharply by 68.5% year-on-year, reaching 570 million euros. The operating profit margin improved from 22.8% to 29.6%. This success is attributed to the rise in sales volume, an increase in average revenue per vehicle, and favorable currency exchange rates.
Looking at the breakdown by model, Lamborghini’s V10 model lineup, the Huracan, delivered a total of 2,378 units, achieving an 11% increase in sales compared to last year, recording the largest growth. The world’s first Super SUV, the Urus, recorded a remarkable delivery of 4,834 units (up 7%) over the past nine months. This is the highest sales volume for the Urus since its launch in 2018. Notably, Lamborghini’s flagship model lineup, the Aventador, ended production in September, marking a month that saw one of Lamborghini’s most iconic models depart from the production line.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, stated, “Sustained growth demonstrates how strong Lamborghini is today. Thanks to our existing order portfolio, which extends into the first quarter of 2024, we can look ahead carefully and confidently tackle the challenges that lie ahead, including the first activities for hybridization from 2023.”
Paolo Poma, CFO of Automobili Lamborghini, remarked, “While global instability due to macroeconomic variables continues, Lamborghini is demonstrating resilience through growth across all key business and financial indicators. We expect to close the year on a more positive note than ever before.”
The year 2022 is significant as it marks the last year for internal combustion engines, featuring many new initiatives such as the debut of the Huracan Tecnica, the Urus’s facelift model Urus S, and its high-performance variant, the Urus Performante. Furthermore, Lamborghini is set to conclude its farewell to internal combustion engines with the launch of an all-around version of the Huracan model, aimed at creating a new segment for super sports cars at this year’s Art Basel in Miami.
Lee Sang-jin daedusj@autodiary.kr