Kia is launching a differentiated design model of the all-new Ray, named ‘Gravity’.
This newly added Gravity model is characterized by a robust exterior image, applying new design elements based on the top trim level, Signature.
The front center garnish and rear tailgate garnish finished in dark metallic colors create a more solid impression.
Black colors are applied to the front and rear skid plates (bottom of the bumper), A-pillar, roof, and outside mirrors, embodying the sophisticated atmosphere unique to the Gravity model.
The sides feature new 15-inch black alloy wheels that enhance presence and create a harmonious look with the front and rear.
The Gravity model can be chosen in three exterior colors: Clear White, Milky Beige, and Aqua Mint, with a price tag of 18.15 million won. (Note: Compact cars are exempt from individual consumption tax.)
Along with the release of the Gravity model, Kia also introduced additional customizing accessories exclusive to the Ray.
These accessories include side tarps (sunshades), side projector screens, a set of tables & detachable side storage bags, passenger seat tables, headrest multi-hooks, and multi curtains (for front, side, and rear), maximizing the space utility of the Ray for outdoor activities.
Additionally, they have introduced a new service called ‘Kia My Palette,’ which is available for all vehicle models, allowing customers to order customized vehicle accessories.
The Kia My Palette service is available to all customers who own Kia vehicles, allowing them to order grill badges, wheel caps, decals, and other accessories in their desired design and color, creating a one-of-a-kind car.
A Kia official stated, “We have introduced the Gravity model, along with customizing accessories and services, to respond to the diverse needs of customers. In particular, the Gravity model will meet the desires of customers seeking individuality through striking changes like the front center garnish.”
Lee Sang-jin daedusj@autodiary.kr