Ferrari hosted the ‘Ferrari Tour Korea 2022’ for VIP customers.
This event took place over three days and two nights from the 17th to the 19th, featuring a route that allowed participants to drive along the coastal scenic spots and mountainous roads of Yeosu, Namhae, Geoje, and Busan in their own vehicles. Notably, Ferrari Tour Korea is an annual event held around November that integrates the ultimate luxury lifestyle experience and test drive program, forming a unique and special customer rally program exclusive to Ferrari.
On the first day of the tour, participants started from Yeosu and, under the guidance of professional instructors, drove through the beautiful mountain landscapes of Jirisan National Park from Cheonunsasa to Jeongnyeongchi. On the second day, a total of 600km rally program allowed them to drive along the coastal roads of Hallyeohaesang National Park. In addition, premium hotel accommodations, fine Italian dining by chef Choi Hyun-seok, and a tour of the cultural complex Geoje Agnes Park were provided, giving customers the opportunity to experience Ferrari’s distinct lifestyle while also participating in various activities that added diversity to the program.
Kim Jin-young, the head of the Ferrari brand at FMK, stated, “Ferrari and FMK operate various programs based on our marketing philosophy that we must also convey the heritage and culture embedded in our vehicles to our customers. We are striving to get closer to our customers,” and added, “In order for customers to continue sharing their passion and pride for Ferrari, we will strengthen the customer invitation events that reflect the heritage and uniqueness of Ferrari.”
Lee Sang-jin daedusj@autodiary.kr