Volvo Cars Korea is recruiting for the ‘Hideout Crew,’ an event to experience the Swedish lifestyle with the new V60 Cross Country, through their official Instagram until the 14th.
This event is designed for men in their 30s and 40s to experience the new life values presented by the Swedish all-road crossover. Those selected as crew members will enjoy various activities such as fishing, car camping, hiking, and more, while also having the opportunity to test drive the new V60 Cross Country for two days and one night, along with a small gift to foster teamwork. Additionally, there will be extra gift benefits based on the results of the SNS photo mission (details to be announced later).
Anyone in their 30s or 40s can participate, and the application is complete when friends tagged in Volvo Cars Korea’s official Instagram event feed express their interest in joining. Six teams (up to four members each) will be selected to provide the chance to participate in the crew.
Iman-sik Lee, Executive Director of Sales and Marketing at Volvo Cars Korea, stated, “This event was created to provide a taste of the Swedish lifestyle of living in harmony with nature for the cool men of the 3040 generation who want to keep their preferences and hobbies while taking a break from daily life. We hope that through this event, participants will experience the everyday adventures and dynamic attitude that the V60 Cross Country offers, while creating unforgettable memories with their friends.”
Meanwhile, the new V60 Cross Country, which presents the value of Swedish adventures, is a crossover model that combines the benefits of sedans, SUVs, and estates, featuring a sophisticated design along with everyday practicality. The recently released model is equipped with a digital package, including the TMAP infotainment service developed in collaboration with TMAP Mobility, providing participants with a more personalized and convenient travel experience.
Jang-in Lee daedusj@autodiary.kr