Audi Korea will hold a brand exhibition event sharing Audi’s vision and plans for future premium mobility at the ‘House of Progress’ located on Garosu-gil in Sinsa-dong, Gangnam, from October 8 to 16.
The ‘House of Progress’ is Audi’s brand exhibition center showcased in major cities around the world, including the IAA 2021 Munich International Motor Show. At ‘House of Progress Seoul,’ Audi will display five electric vehicles that are currently available in South Korea, including the ‘Audi RS e-tron GT’ and ‘The New Audi Q4 e-tron,’ along with Audi’s flagship sedan, the ‘Audi A8.’ Additionally, the event will debut the ‘Audi Urbansphere Concept,’ the third and most recent addition to Audi’s Sphere concept car series, in South Korea.
The ‘Audi Urbansphere Concept,’ unveiled in the country for the first time at this event, is a large luxury class concept car built on Level 4 autonomous driving technology. It is the third concept car following the ‘Audi Skysphere Concept’ and ‘Audi Grandsphere Concept,’ showcasing Audi’s vision for future premium mobility.
The ‘Audi Urbansphere Concept’ transcends the conventional notion of transportation as a means to simply move from point A to B. Its cutting-edge interior presents a new standard for in-vehicle experiences, exemplifying a vision of future premium mobility through autonomous driving, electric vehicles, and a ‘fully and meaningfully connected’ model facilitated by digital technologies.
The exhibition will highlight Audi’s four core values: sustainability, digitalization, design, and performance. Visitors will have the opportunity to experience various programs, including a digital experience, social media events, and test drives of new cars.
During the event, all customers can view and test drive the vehicles. An Audi docent will be present at the venue, enabling visitors to apply for docent-led tour programs.
The ‘House of Progress’ is open to everyone without prior reservation from October 8 (Saturday) to October 16 (Sunday), operating from 11 AM to 5 PM on weekdays and from 11 AM to 8 PM on weekends.
By Lee Sang-jin daedusj@autodiary.kr