Porsche delivered a total of 221,512 vehicles by the end of Q3 2022, marking a 2% increase compared to the same period last year. Sales increased in both the European and German markets, with the Cayenne recording the highest demand.
Detlev von Platen, a member of the Executive Board for Sales and Marketing at Porsche AG, stated, “Despite various challenging situations this year, we were able to achieve strong results during the third quarter. While the popularity of Porsche’s products as a modern luxury brand remains high globally, concerns about supply constraints affecting vehicle delivery times continue to persist. “
Looking at sales by region, the European market saw a remarkable growth of 11%, delivering a total of 42,204 vehicles. In Germany, sales increased by 9% to 20,850 units. China, the largest single market, experienced a 1% decrease with deliveries of 68,766 vehicles. The decline attributed to several months of closure has been significantly offset in this third quarter. In the North American market, 56,357 vehicles were sold, representing a 4% decrease compared to last year. However, due to the increase in sales during this third quarter, the gap in performance from last year due to logistical challenges in the first quarter was greatly mitigated.
By model, the company’s SUV lineup drove demand. The Cayenne led with 66,769 units sold, followed by the Macan, which saw deliveries of 59,604 units. The iconic Porsche sports car, the 911, showed a continued upward trend with 30,611 units sold, reflecting a 9% increase, while the Panamera had 25,452 units delivered. The Taycan faced challenges, with a 12% decline to 25,073 units sold due to supply chain bottlenecks and parts supply difficulties, though the customer order backlog remains high. Additionally, the 718 Boxster and 718 Cayman saw 14,003 units delivered.
Detlev von Platen emphasized, “We plan to focus on enhancing our Q4 performance through thorough preparations to adequately address external factors and uncertainties. “
By Jinsung Lee daedusj@autodiary.kr