Mercedes-Benz Korea has announced the opening of ‘EQE Seongsu,’ a space where customers can experience the all-new EQE electric sedan, starting from the 22nd in Seongsu-dong, Seoul.
The all-new EQE 350+, launched domestically in September, is a mid-sized business sedan built on the Mercedes-EQ dedicated electric vehicle platform. It offers a driving range of 471 km along with innovative technologies such as the latest MBUX infotainment system, a large HEPA filter air purification package, Driving Assistance Package Plus, and top-notch safety and convenience features, making it a ‘game changer’ in the domestic electric vehicle market.
EQE Seongsu has been created to celebrate the domestic launch of the all-new EQE 350+, where the luxury standards of the electrification era set by Mercedes-Benz meet Seongsu’s unique and youthful vibe, providing customers with a sensory experience. EQE Seongsu has been transformed from an old automotive workshop into a space to introduce the advanced electric sedan, the all-new EQE, and offers a sensory experience unique to the all-new EQE.
EQE Seongsu consists of various spaces where visitors can directly experience the allure of the all-new EQE. It features an Ambient Light Tunnel where guests can indirectly experience the stunning ambient lights of the all-new EQE, the EQE Sense Lounge that showcases a sensory EV sound and the fragrance of Mercedes-Benz car air fresheners through a space shaped by three large screens, and the EQE Experience Zone where guests can create their own Mercedes-Benz collection and custom name tags.
As soon as visitors enter the space, they will encounter curated music designed exclusively for the all-new EQE stimulating their hearing, along with a special scent that delivers an exceptional and sensory experience available only at the all-new EQE.
Mercedes-Benz Korea will collaborate with various stores and brands in Seongsu-dong that seek a sensory lifestyle to present programs that allow for a more diverse experience of the EQE. Collaborations include the tea brand ‘Tea Collective,’ craft beer shop ‘Amazing Brewing Company,’ speaker selection shop ‘Editor,’ bakery ‘Aurora,’ and music studio ‘Studio Namsan,’ featuring exhibitions of EQE-related items. In particular, ‘Tea Collective’ and ‘Amazing Brewing Company’ will offer docent classes for customers who have made Naver reservations.
The EQE Seongsu will operate from the 22nd to the 29th from 12 PM to 8 PM. It will be closed on Monday, the 24th, and the operating times may be adjusted without prior notice according to the schedule. On the 29th, a Halloween-themed DJ party called ‘Spooky Night’ will take place for Instagram event winners and first-come, first-served visitors to celebrate Halloween.
Johannes Shun, Vice President of Products, Marketing, and Digital Business for Mercedes-Benz Korea, stated, “We hope you experience an exquisite day with the business electric sedan, the all-new EQE, which showcases top-tier luxury. We will continue to seek fresh ways to convey the charm of Mercedes-Benz vehicles to our customers in unique ways.”
Lee Sang-jin daedusj@autodiary.kr